The way people spend their leisure time is changing, and successful marketers change their marketing plans to shift with consumers. According to an article by Mya Frazier for Forbes, Lexus chief marketing officer Dave Nordstrom said that 50 percent of the brand's marketing budget goes to digital and emerging technologies. [source: Chron Small Business] Luckily
Why do so many small or solo businesses fail? Is it because the owners weren't good enough at what they did? In most cases that's just not true. Most of them were very skilled and talented in their area of expertise. [source: Janis Pettit] So why do people continue to struggle without enough clients or
LinkedIn report says small businesses are becoming more astute users of social media for marketing. Small and midsize businesses play an important role in our economy. Every day, they fight for our attention while also trying to gain any leverage they can over the big box retailers like Amazon, Target, Walmart, and more. There’s no
Mobile enables retailers to drive store traffic and empowers consumers to complete their transactions... anywhere and anytime.
Over the past two years, real estate professionals have found creative ways to overcome the real estate crisis, including finding innovative uses for social media. After facing drops in home sales well into 2010, real estate pros have been forced to utilize their offline skills in an increasingly social way online. By using photo