User-Experience Stats to Guide Your Web Design

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The fundamental purpose of a Website is to attract new visitors, keep the older ones and make them perform a specific action on your Website.

Now, every designer creates the Website while keeping the above purpose in mind, while the site owner too keeps this in mind when uploading content and images. But, at times there are some factors that are overlooked which might cause the users to leave the page.

Here are 11 user-experience stats that should be considered when designing a Website with a WordPress theme.

1) When given 15 minutes of time to see a content, two-thirds of people prefer to read material that has been designed beautifully rather than something with a plain design. Also, if your Website content or layout is something that is hard for people to understand or has an unattractive layout, then 38% people will not engage with your content. The customer who had an unpleasant experience on your site is 88% less likely to return to your Website. [Source: Adobe]

2) Slow loading Website has always been a problem for Website owners. If the images on your site take too long to load or do not load at all, then 39% people won’t spend any further time on your Website. Retailers have lost to a tune of $2.6 billion in sales every year because their site was found to be too slow for the user. Call-to-action button is a feature that a site must have. Yet, out of 200 small business Websites that were surveyed, 70% of them did not have any clear CTA button for anything such as specials, demos, etc. even on their home page.
[source: Adobe]

3) Which Website would you trust more- the one that has a thorough contact information or the one that has distorted contact information? Of course, the one that has thorough contact information, and this is what 51% people think. Also, if your Website does not have a proper contact information like email ids or phone number, then 44% of the visitors tend to leave the site. [source: KoMarketing]

4) With smartphones ruling the digital world, nearly 2 of every 3 minute that is spent online comes from mobile device. There are 13% adults who use the internet on their mobile devices only, while there are 11% who use desktop to access internet. Nearly 40% of smartphone and tablet owners use these devices to search for B2B products. [source: ComScore]

5) When a visitor visits your Website then 47% of them firstly check the company’s product/service page. [source: KoMarketing]

6) Once you have a visitor who has visited your company’s homepage, then:

  • 86% of the visitors want to see information about the product/services that is being offered by the company.
  • 64% of the visitors want to look at the contact information of the company.
  • 52% of the visitor want to look at the “About Us” information on the Website.

[source: KoMarketing]

7) Now, you would have visitors on your company’s Website coming from various referral sources. Out of them:

  • 50% of the visitor will use the navigation menu to orient them.
  • 36% of the visitor would click on the company’s logo to visit the homepage.

[source: KoMarketing]

8) Contrary to what most people think, infinite scrolling lowers the bounce rate. The reason is that most people use smartphones╩to access a Website and thus it’s easier for them to scroll up and down rather than clicking on links to visit several pages. For e.g. the bounce rate of dropped by 15% after they started continuous scroll on their Website. [source: Poynter]

9) Let’s look at how revenues of a Website depend on the web design elements-

  1. If one has invested $10,000 in a design-centric company, then in 10 years it would have yielded 228% greater return as compared to the same investment being made in S&P.
  2. Listening to your customer suggestion can be a fantastic way to increase one’s revenue. did the same by incorporating suggestions from their customers and saw their revenue jump by 35%.
  3. Bing chose blue over any other color and saw an additional $80 million in their annual revenue.
  4. When you spent $1 on email marketing, the average return that you get is $44.25.
  5. The probability of your customer climbing Mount Everest is 279.64 times more than the chances of them clicking on a banner ad.


10) The first impression that a Website creates is 94% design related. But, a Website’s overall aesthetics is 75% of times accountable for establishing a Website credibility. [source: ResearchGate]

11) Since more people are using a smartphone to access the internet, 85% of the adult believe that the company’s Website should be as good as or better than the desktop Website. [source:]

Now, these are the several user-stats that can serve as a guide for you, when you are either designing or redesigning your Website in 2018.

Update your WordPress software regularly

WordPress Web design ted360

To people who make software, it seems apparent that it should be updated often.

If the software isn’t regularly updated, many developers consider it to be abandoned and useless.

Software is an evolving system, and it isn’t evolving it might as well be dead. Ordinary users don’t think like this, which is, at least in part, why developers and security experts have a hard time convincing users that regular updates are essential.

Consider a coffee connoisseur — smart, well-informed, and conscientious, but not a developer. After researching carefully, they buy the best espresso machine they can afford. An excellent quality espresso machine will last for years. If it breaks down, it will be repaired. If it makes excellent espresso, there’s no need to swap out the pumps and filters for newer, slightly better versions. There’s no need to replace the whole thing because a more advanced model is released with a fancy display to tell you how hot the water is.

The original machine makes excellent espresso; it’s good enough. It has quirks, but after months and years of use, they’re understood and comfortably familiar — to our espresso aficionado, the rough edges and leaky pipes are part of making something they love.

To a non-developer, a WordPress Website looks more-or-less like an espresso machine. It’s a tool for publishing content on the Web; it has form fields to fill and buttons to press, and it will reliably do the right thing with the correct input. It works. Perhaps not perfectly, but after a while, it’s understood and familiar. Why change things by updating them?

This is an entirely natural way to think about physical tools like espresso makers and hammers, but applying the same mental model to software is a big mistake. To someone who doesn’t understand the complexity beneath the surface, a WordPress site is just like an espresso machine, but software is many times more complicated.

Computer programs are the most complex things that humans make.

A useful piece of software is made of thousands and sometimes millions of intricate interlocking and interdependent parts. The more parts something has, the more ways there are for them to interact and the more ways there are for something to go wrong. Developers try to ensure that nothing does go wrong, but it’s inevitable that somewhere in thousands of lines of code, there are mistakes. It’s not like an espresso machine with a well-understood mechanism that behaves predictably. Writing complex software is like juggling a dozen balls while trying to pick a lock with your teeth — balls will be dropped.

No matter how happy you are with your Website or application, it has bugs, and some of those bugs cause security issues. The older your site gets, the more likely it is that the bugs in its code have been discovered by hackers, who will exploit them. Programmers know this, and it’s why they don’t trust software that is not actively developed — no one is fixing the bugs!

If you don’t update your WordPress site — or any other content management system — the bugs won’t be fixed.

Even if you’re happy with the way your site works; even if you’re comfortable with its quirks; even if you don’t want any new features, you must update. If you don’t, your site will be hacked at some point, and then you may lose everything.

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Jimmy Chin
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Kaitlyn Farrington
Olympic Gold Medalist Kaitlyn Farrington experienced a life-changing injury back in 2014 that forced her to retire from professional snowboarding at the age of 25. Since then, she has transitioned from half-pipe to the backcountry, motivated by her drive to continue growing as an athlete.

The Journey is the Reward
In the winter of 2014, mountaineers Simone Moro and David Göttler tried and failed to summit the unclimbed Nanga Parbat peak (8124m).

Tsirku Episode 1: No Man’s Land
In late March of 2016, the team arrived at a base camp in Haines Pass, a region straddling the borders of the Yukon, British Columbia and Alaska. While awaiting better conditions to venture onto the Tsirku Glacier, they took the opportunity to explore the terrain surrounding Haines Pass by helicopter.

Tsirku Episode 2: The Drop
Faced with a sixty-kilometer snowmobile route across a massive glacier marked by crevasses, seracs, severe wind, and avalanche terrain, the journey soon became as relevant to the story as the destination.

Tsirku Episode 3: Corrugated
One last thing stood in between the athletes and the face of Corrugated; mammoth cornices were blocking their access. Led by Mountain Guide Sam Anthamatten, the team works together to find their way onto the spine wall.

Life Coach
When conditions became unfavorable for a first ascent of Alaska’s Ruth Gorge, Alex Honnold turns the camera on Renan Ozturk for a strangely beautiful discussion about life’s big questions.

On The Job Training
From traveling the world shooting expeditions to spending time with his family, Jimmy Chin (photographer, filmmaker and longtime The North Face athlete) is always looking to find a balance that keeps him ready to go at a moment’s notice. Jimmy’s training plays a pivotal role in maintaining the focus and fitness needed to stay one step ahead.

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