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Global Experience Centers

PwC’s 30+ global Experience Centers are dynamic spaces for teams to innovate, develop solutions and prototype products on an accelerated timetable alongside PwC’s business, creative and technical leaders. The Experience Centers are part of PwC Digital Services offerings and a way for businesses to develop digital-based products and solutions.

The Experience Center

What does it take to create meaningful experiences? The imagination to go beyond what is, and the knowledge to bring your future to life.

Factory of the Future

Hear from PwC’s Bob McCutcheon and several industry leaders on how disruptive technologies are changing the face of manufacturing.

The future of the connected enterprise

See how data, sensors, augmented reality and more come together to change the retail experience.


See what it’s like to spend a day in the life of a PwC professional.

Create unique customer experiences from business strategy

Customer experience is about getting it right. A CEO’s story about creating value by growing the right customer experiences from business strategy.

Create unique customer experiences

PwC’s Rik Reppe talks about how today’s companies must move at the speed of their customers and their ever-changing expectations.

The Future of Personalization

PwC’s collaborative sandbox session on designing the future of personalization— together.

Capitalizing on emerging technologies

With the innovation cycle moving at such blinding speeds and in a constant state of flux, businesses often struggle to understand what technologies will matter most to them. The professionals at PwC help clients see past the chaos and identify relevant emerging technology patterns before they become trends, giving them valuable insight to move full speed forward.


At PwC, we work at the intersection of business and innovation. We know that success today isn’t about adopting the latest software—it’s about understanding your business challenges and leveraging technology to enable sustainable change to drive results.

Helping 17K more wishes come true

Wishmaker, a new donation platform for Make-A-Wish, was built by PwC to bridge a $100MM gap between donations and wish requests. A gap which represents the wishes of 17K children.

The Studios

Landor: Experience mapping on Vimeo.

Made by Many: Paul Wyatt on Vimeo.

Siegel + Gale from John Dolan on Vimeo

MagneticNorth: Beep Industries on Vimeo.

Design Week: Studio Sessions, Pentagram on Vimeo.

Landor London on Vimeo.

Cause+Affect on Vimeo

Michael Bierut, Luke Hayman and Eddie Opara (Pentagram) on Vimeo

To me, design is… Vostok Studio on Vimeo

Landor: Brand Community Model on Vimeo

Web Design Trends To Watch In 2018

It’s that time of the year again. What’s going to be hot in Web design next year?

[source: forbes] 2018 is going to be an exciting and innovative year. Let’s see what Web design trends you can expect to see next year.

1. Bright and bold minimalism and engaging photographic content

Paul Jarvis has been a designer who writes since the 90s and worked with brands like Mercedes-Benz, Microsoft and Warner Music. His work and weekly dispatch can be found at

Paul Jarvis: Bright and bold minimalism. Simple will never go out style, but with advances in monitors, color saturation and brightness, minimalism doesn’t have to be boring. Large fonts, vibrant colors, 2018 will be a fun year for easy to use yet interesting online interfaces.

Image credit: Huge LLC.

Expect more bright and bold minimalism.

Engaging photographic content. Gone are the days of boring whitewashed dudes in cheesy corporate stock photography. 2018 will see a huge uptick in photography featuring people of color and women, and the photos will be brand matching-ly customized, not just generic and boring.

Image credit: Helen Tran.

Gone are the days of boring whitewashed dudes in cheesy corporate stock photography.

2. Polished Web applications

Jane Portman is an independent UI/UX consultant specializing in Web application design. She’s an active conference speaker and author of four books, including The UI Audit. She publishes actionable design content under UI Breakfast brand, including UI Breakfast Podcast. Jane’s currently focused on growing her SaaS products: Tiny Reminder (as a founder) and (as a co-founder).

Jane Portman: Since I work primarily with Web applications, my forecast relates to them. I hope that 2018 will bring better answers to the same old questions! How do we figure out if the user is truly getting value beyond simple “activation”? What is the real-life formula for success metrics? How do we build an app for multiple use cases? The tools keep improving, and affordable technology — from basic personalization to advanced analytics and AI — should help us find the right answers.

Image credit: Dropbox Paper.

How do we build an app for multiple use cases?

In terms of visual design, we’ve already polished the popular apps to the moon and back! Maybe too much, if you remember Skype and Dropbox redesigns in 2017. Now it’s time to make high-end aesthetics more affordable for SaaS founders around the world. As SaaS craftsmanship becomes more refined each year, we should expect another wave of frameworks and ready-made UI solutions.

It’s a wonderful time to live in. Let’s keep the wheels turning!

3. Interactive content

Josh Haynam is the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Home Depot, and Forbes. He’s probably seen more quizzes than any other human on earth right now.

Josh Haynam: 2018 will be the year of interactivity. Consumers crave a more personalized and entertaining experience when it comes to how they connect with brands, and content such as polls, quizzes, and games can deliver exactly this experience. For example, this winter storm experience quiz from The American Red Cross uses trivia format to test people on their knowledge of storms, and this one from Forbes itself helps potential college students find the right school just for them.

Image credit: Forbes

2018 will be the year of interactivity.

This type of content draws people in by asking them personal and challenging questions and then delivers exactly the right resource or product based on how someone answers the questions, just the type of experience that people are craving in 2018 when everything is getting busier and crazier online.

4. Asymmetry and brutalism inspired free-form

Vytautas Alech is a user experience designer and product developer who helps his clients to solve big problems and delight their users. With over a decade of digital craftsmanship experience Vytautas believes in simple, high impact solutions.

Image credit: adidas.

Next year we’ll see more asymmetry and brutalism inspired free-form.

Vytautas Alech: Asymmetry and brutalism inspired free-form. This has been developing over the past few years. But only recently with a rise of such design expressions as brutalism and bolder visual fragments it became useful. There are a few great examples of asymmetry in Web design, but all of them intentionally disrupt otherwise static design, and direct user attention point-to-point much more effectively.

5. Illustrations and animations

Alexey Galyzin, Product and Lead Designer at Crello. Alexey is a dedicated product designer striving for perfection with over 10 years of work on education, e-commerce, and entertainment projects.

Alexey Galyzin: I see that more and more media, companies and brands hire illustrators to create a unique visual style. Illustrations set a tone for a brand and add playfulness to their content. The best part of using illustrations is practical – illustrations can be of any size, style, color and can be incorporated into any design seamlessly.

Animation is a new norm in Web design, as Depositphotos stated in their trends for 2018. Animations allow one to translate more information in an efficient way, driving attention and helping to tell a story in a few seconds. Logos, backgrounds, and menus become animated, which means better engagement.

6. Consistency and focus on understanding the end users

Paula Borowska is a freelance designer who focuses on helping businesses grow through strategic design thinking. Her clients come to her to improve their lead conversions or increase brand awareness and loyalty to ultimately improve their bottom line.

Paula Borowska: expect to see two things next year.

First, there will be a lot more focus on understanding the end users aka business’ target audience. As designers, we’ve always known this but not every business puts the same amount of effort in doing user research or interviews to fully understand who their target audience is. I’ve been seeing a lot more of this going on this past year so next year I expect to see it even more. There is a lot we can learn from talking to the target audience, including how to speak to them on our Websites or Twitter, what pain points they are facing, what delights them and so on.

Second, anticipate designers and organizations putting a lot more effort into consistency such as consistency of the message the company is sending across the channels it’s using. For example, consistency between the mobile app and its social media. You don’t usually think of these as the same thing but, in a way, they are because they are both customers facing. The tone, the company message, the language used, the visuals and so on need to stay the same. Businesses who want to increase customer loyalty tend to start thinking about this consistency whereas designers help because they are usually in charge of the branding. There was a small wave of companies focusing their efforts on this in 2017, so I can’t wait to see this trends evolve even further in 2018.

7. More video, fluid shapes and use of gradients

Sunil Joshi is Co-Founder and Lead Designer at WrapPixel. Having Hands on experience in developing innovative designs, he does offer design solutions which harness the new possibilities of Web based communications, Internet presence and current technology trends.

Sunil Joshi: Videos are no longer just something to watch, they are now becoming part of a brands presentation and communication. Expect to see video content in multiple areas of a Website instead of the typical main page video alone. Videos can deliver a great deal of information quickly and visually, expect to see videos used throughout Websites in 2018.

Fluid shapes, use of gradients, animated CSS and typography. While material kinds of shapes and shadows were famous in 2017, people are now shifting towards having more fluid shapes with gradients and lots of white space with huge but mild shadows. Ready made Bootstrap UI kits have also started using latest trends to attract customers.

Web Design Trends to Watch For in 2018

A new year is here, which means it’s time to toss out all our old and bad habits. Right?

Of course, doing away with bad design habits is always a good thing.

Inefficient processes and outdated techniques should always be replaced once you have a smarter way of executing them. However, doing away with the old? Well, if 2018’s Web design trends tell us anything, it’s that “old” design trends from 2017 aren’t going as far away as we might think. In fact, much of what I’m about to share is going to look quite familiar, just with a more modern twist.

Now, although many of the Web design trends in 2018 are similar to ones you’ve been using the last couple years, that doesn’t mean it’s time to kick back and relax. The Web design trends of 2018 have evolved a great deal as the technologies we use to execute them and our knowledge of what users want have been further refined.

So, let’s take a closer look at what each one entails as well as some real-world examples that demonstrate each Web design trend nicely.

9 Web Design Trends It’s Time to Master in 2018

The following Web design trends have already started to leave their impression on the Web, which is why there are already some cool examples of these trends in action. Keep reading to discover more about what’s behind each of these design trends and to find out why these may be beneficial to use in your own WordPress Web designs this year.

1. Vibrant Color Schemes

When Google came out with Material Design in 2014, it pushed the boundaries of what Web designers had been willing to do up to that point, especially when it came to color. Thanks to the success we’ve seen with Material Design and what it’s enabled designers to do with bright colors in a controlled setting, 2018 is giving designers the thumbs-up to experiment with it even further.

Vibrant color schemes are perhaps the tamest part of this trend as we’re also going to see more experimentation with double exposure, gradients, and photo saturation.


ted360 WordPress Web Design

Folk Strategies

ted360 WordPress Web Design


ted360 WordPress Web Design

2. Rebellious Typography Choices

First off, let’s be clear that this one isn’t about anything other than header text. The rules established regarding the readability of standard paragraph text are ones that should never be broken. That said, header text–especially on the top of a home page–is a different story.

In 2018, we’re going to see a major shake-up in how this header text is styled. It’s going to be:

  • Bolder
  • Oddly spaced
  • Transparent
  • Weirdly misshapen
  • Haphazardly placed
  • And who knows what other techniques designers will come up

Needless to say, Web designers are going to have a lot of fun pushing the boundaries of text this year.

Elegant Seagulls

ted360 WordPress Web Design


ted360 WordPress Web Design

LIG Works

ted360 WordPress Web Design

3. Asymmetry

Users have been trained well to understand how Websites work:

  • Use the top navigation to find other pages.
  • Scroll down to read more.
  • Click the flat, colorful buttons for more information.

Now that they’ve got the basic principles down, designers are free to experiment with layouts and grids, using unexpected changes and asymmetrical balance as a way to surprise and delight users along their journey.

Ike Kligerman Barkley

ted360 WordPress Web Design

Leen Heyne

ted360 WordPress Web Design

Playground Creative Digital Agency

ted360 WordPress Web Design

4. Experimental Video and Animation

Another way Web designers will be shaking up design is with video and animation, though not in the ways we’ve traditionally seen it used. While there will always be a need for explainer videos and scroll-triggered animations, 2018 will bring with it more experimental uses of video in the form of cinemagraphs, particle backgrounds, virtual or augmented realities, and even animated thumbnail images.

Ann Street Studio Amangani Example

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Huffington Post Highline

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Nissan Micra

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5. Micro Interactions

Animation doesn’t always have to be big and bold. This is especially the case now as colors and typefaces become brasher and rebel against more traditional and safer norms.

Instead, what we’re going to see more of in 2018 are micro interactions. This means designers can use animation as a sort of signal or reward for visitors that properly engage with their Websites. Rather than continually throw movement at visitors, this subtler touch will surprise and delight visitors as they engage with less obvious elements on the site.

KBS Agency

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Untold Digital

Zero NYC

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6. Sticky Elements

As you can see, 2018 will test the waters in terms of how much the users’ experience can be disrupted with shocking amounts of color, unexpected movement, and even typography that requires them to work a little more than usual. That’s why it’s nice to see that not all Web design trends for this year will be so disruptive.

Take the sticky elements, for instance. Sticky navigation and hello bars are not new concepts in Web design. That said, designers wisely recognize the benefits in making certain elements “stick” to the sides of a Website in order to reduce friction while sharing messages in an unobtrusive way with visitors.


Elegant Themes


7. Hand-Drawn Elements

In the not-too-long ago days of early Web design, stock images were the hot thing. They were easy to find and didn’t require you to do much work other than search, purchase, and download. Then there was custom photography. It gave designers a chance to put a personal spin on a Website’s design.

Obviously, neither of those design options will go away as stock and custom photography still have their place. However, for designers that want to put a creative spin on a Website and make it uniquely their own, you can utilize the hand-drawn trend. This, of course, doesn’t mean you need to illustrate a Website totally from-scratch, but you can infuse hand-drawn elements like images, text, and even highlighting within it.



Mellow Mushroom

8. Fluid Shapes

If you want to know where the fluid shape design trend comes from, all you have to do is look back at the geometric-focused designs that dominated Websites the last few years. Basically, this trend says that geometry rules, but it needs to not be so severe all the time. Oh yeah, and it’s okay to give your shapes some depth and movement if you want, too.

So, basically, moving into 2018, you’ll want to round some of those sharp edges on your Websites. And bring back the 3D layering of Material Design.

Andy Wei

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Fyne Digital Creative

9. Mobile Prioritization

Finally, there’s the prioritization of the mobile experience. Mobile-friendly Websites, responsive Web design… with these techniques mastered, it makes sense that Google is just about ready to take this up a notch with mobile-first indexing.

This means that sites will no longer be primarily ranked on the desktop experience. In the near future, Google will use the mobile version of the Website for determining rank. And, as the mobile experience takes an even greater priority in your Web design process, you’ll find other mobile-first initiatives, techniques, and tools making their way towards you. In 2018, specifically, you can expect to see more Websites relying on SVGs (instead of JPGs or PNGs) as well as more Websites going through Google AMP.

Using These Trends in 2018

One of the great things about Web design is that it’s a constantly evolving thing. While each of the Web design trends of 2018 will require a slight reconfiguration of how you design WordPress sites, they shouldn’t require that you learn a completely new technique. It’s simply a matter of rewiring your brain to look at design a little differently this year.