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WordPress Is Perfect for Small Businesses

If you remember there was a time when business handlers and entrepreneurs needed to find a developer just to make minor changes to their Websites and content.

But with the introduction of WordPress the management of Websites got easier. It was a blessing for all the Webmasters.

WordPress web design ted360

WordPress is well known as a perfect blogging tool, but now it’s better to term it a CMS (Content Management System) since it has grown immensely over the years. This humble platform now holds the potential to build an interactive Website. According to present records, WordPress is used all over the globe by tens of millions of people as their preferred Web development platform. There is a variety of reasons that describes why it is broadly used to develop Websites, but in this blog, you will read about the main reasons why WordPress is ideal for your small businesses.

Surviving today’s stiff businesses challenges can be really tough. Especially for a majority of business managers and entrepreneurs, it is quite daunting to take care of a business Website (as it requires regular optimization) on to of your regular duties. This is where WordPress comes in. Entrepreneurs will not only be able to manage their Websites but also have complete freedom to enhance the look & feel of the interface without the need to hire a separate developer.

WordPress is an open-source development tool, but still provides plenty of security and customization options to users thanks to the wide variety of available plugins. Plus there are tons of free (and premium) essential tools to unleash WordPress’ power for small and medium businesses. While it’s not necessary to ring the bell of a professional developer or a company to develop a WP-based Website for you, you have the option to go it alone or find affordable help through job boards like Upwork. No matter, what way you choose, just make sure that you are using WordPress for your business betterment.

This is only the start of the benefits that come with this tool, and there is a lot to come in this blog. So, let’s dig into the reasons why WordPress great for small business enterprises.

1. WordPress Is Totally Free

Yes! You heard it right. WordPress is completely free. You can download it for free, install it on your Website or on a local sandbox environment with ease and then do whatever you want with it. Being the owner of a small business, you’re likely looking to set up your business site with a small upfront cost. WordPress has emerged as a boon for the small businesses as it saves the money and time as well. If you want to see just how affordable WordPress can be, have a look at this post that tallies up the real cost of building a Website with WordPress.

2. Easy and Quick Website Setup

WordPress web design ted360

Another major reason that why small businesses should use WordPress is that it can be installed with a single click. This means you don’t need to be an expert with servers or hosting as it doesn’t require hardcore skills. With hosting plans from Bluehost (just $2.95/mo for shared hosting) and Cloudways (amazing managed cloud hosting) you simply choose WordPress when setting up your account and they’ll install it for you. Or if you choose a managed WordPress hosting plan from reputable companies such as WP Engine or Flywheel you don’t have to lift a finger at all. They specialize in WordPress, so it’s already installed, setup, configured and optimized before you finish signing up for a plan. Even better, managed hosts take care of your installation for you so you can focus on business not your server.

After installation, you will have a wide array of features and functionality which help you with Website development. WordPress’ clean, informative and easy to use dashboard makes Website setup easy for even brand new users.

3. Open Source Development Platform

It is called open source because anyone can download and use the code available in the WordPress Codex to add functionality to their Website (or if you’re advanced, you can extend and reuse the code any way you wish). This is one of the best and most important advantages which makes WordPress a preferred choice for small businesses. To manage the source code, entrepreneurs may hire a WordPress developer, but it is totally their choice as they can also handle it on their own.

4. User-Friendly Interface

WordPress web design ted360

Basically, WordPress is created so that all technical and non-technical people can take advantage of it. This is what makes it highly demanding all over the globe. Another important fact of it is that it is quite interactive and user-friendly which allows users to easily create Web pages, menus, posts, forms and even let them manage media like videos and images with ease & convenience.

5. Large Online Support Community

It is already discussed that WordPress is a powerful online Web development platform for a large community of users. WordPress is known for its excellent online support system. Due to the millions of active users, skilled team of developers, a wide community and discussion forums, anyone can easily find the solution for their problems. Plus there are tons of knowledgeable WordPress blogs that share tips and guides almost daily. It is so, because, most of the WordPress issues have already been discussed here and it is likely that someone definitely knows how to fix it. This is the reason, how WordPress is the best for beginners and small enterprises.

6. Broad Variety of Themes

WordPress web design ted360

To start designing a Website, what is the most crucial features needed? A perfect design of course! It might be too expensive have your site custom designed by a professional developer. But with WordPress you can opt for a predesigned theme instead. There are thousands of free themes available on in the WordPress.org theme directory as well as on reputable Websites such as WPExplorer free themes and our new favorite Website Just Free Themes. All of these themes are beautifully designed and can be integrated to create an interactive Website.

In addition to free options there are thousand more premium WordPress theme that you can choose from to build your Website. Premium themes often come with added features plus support from the developer. If you’re looking for one theme that can do it all checkout the Total WordPress theme, which includes an easy to use drag and drop page builder, lots of simple visual live customization options (colors, fonts, etc) and a bunch of ready made Web templates that you can import with just a few clicks. But there are also tons of other niche specific themes on the Web for charities, accounting, restaurants and more that can be found on Themeforest (and other marketplaces too of course). For this reason, small businesses choose WordPress as they can find and use the design which exactly suits their brand.

7. Plugins for Every Feature

In order to add some more functionality to your Website, you can take help of WordPress pluginsthat are available for free (or for a small fee) over the Web. Like the themes, there are thousands of pre-developed plugins stored in the WordPress plugin directory and there are even more premium plugins avaialbe from marketplaces including CodeCanyon, ThemeIsle, Pippin’s Pluginsand more. Plugins are generally easy to use and install, plus they help to add additional functionality to your Website.

8. SEO Optimized

WordPress web design ted360

Having a Website without search engine optimization is quite similar to having no Website at all. Today, everyone builds a Website by keeping SEO perspectives in mind. This problem has been resolved with WordPress. Websites developed on WordPress are by default SEO optimized as the structure it follows is already acknowledged by the search engines. But WordPress SEO doesn’t stop there. There are tons of great guides and plugins to help you further optimize your onsite SEO for better ranking, but here are just a few to help get you started:

9. Highly Responsive Designs

The desire of having a mobile responsive Website can be easily fulfilled with the WordPress. Responsiveness is something that every entrepreneur wants not only for the Websites but also for their applications and email templates. Lucky for you the majority of WordPress themes are designed to be fully responsive so your Website looks great on desktops, tablets and mobile devices. On the off chance your theme doesn’t look pixel perfect on phones you can always use plugins for mobile site optimization.

10. It Is Secure And Reliable

It is true that WordPress is a powerful CMS and Web development platform which takes ongoing work consistently and makes it as secure as possible. When it comes to providing security WordPress is at the top. They release regular updates and security patches thereby creating a safer Website environment for you. Plus there are a bunch of ways you can improve your WordPress Website’s security with a plugin or basic precautions. If you want to learn more, visit our blog for more WordPress security tips.

Closing Remarks

For any small or startup business, looking to establish a strong Web presence can be tough. It can be a serious issue since having a great online presence can come with costs, time and effort which they can’t afford. So the easy and obvious solution to all these concerns is WordPress. Just grab it to develop your business Website.

Redesign Your Small Business Website in WordPress

Your Website serves as the digital storefront for your business.

If it doesn’t look appealing, load quickly or even have a mobile version, customers are going to keep walking. Many small business owners rely on their Website to bring in a steady stream of leads and educate potential customers on what they offer.

However, when it comes to designing and developing a Website, most of those same small business owners think they can’t have all the bells and whistles that larger businesses have. But that’s not true. Why? Meet WordPress.

WordPress web design ted360

WordPress is a free platform that powers the back end of your Website. It’s commonly referred to as a “content management system” because of its ability to let you easily create and organize all of the pages and media you upload to your site.

Interested in learning why it’s the best option for your small business’ Website? Keep reading . . .

1. You’ll be able to start using your Website as a blog.

If you’re using a separate Website to host your blog or, worse, have no blog at all (at least yet), switching your site over to WordPress will quickly solve that problem. Not only is the software incredibly easy to operate (adding new pages/posts literally takes seconds), but it’s the perfect platform for blogging about your small business.

Simply set up a page on your site dedicated to your blog (just call it “blog” or some catchy name that plays off your brand). Then you can start adding posts to that page. A blog is your easiest and most effective way to continuously add new content to your site and keep customers up-to-date with your business.

2. WordPress constantly updates itself for safety and security.

Instant updates mean you can be confident your Website’s security is always up to date and aligned with the best, most current policies. While some other content management systems might require you to manually check for updates or may be slack on performing maintenance, WordPress does the work for you.

You can sleep soundly knowing that your site will automatically update, and knowing, too, that WordPress will keep working to better its system and make things more secure for users and visitors.

3. WordPress is open source.

“Open source” simply means that developers are able to contribute to WordPress’ software in the form of plugins, themes and updates. How does that benefit you? The system is constantly improving and getting better, and a new addition doesn’t cost you a cent. You can reap all the benefits of these improvements without paying for them.

4. WordPress is SEO friendly.

WordPress web design ted360

SEO, or search engine optimization, refers to the idea of making your Website more searchable by engines like Google and Yahoo. While mastering SEO can take some investment of time WordPress offers ways for business owners to optimize their site in the easiest ways possible. Check out the free Yoast SEO plugin, which shows you step-by-step how your content ranks and where there’s room to improve.

5. WordPress is no newbie.

This CMS is swimming in familiar water. It’s been around for more than ten years so it’s safe to say it’s a sure thing. While WordPress (like any CMS) isn’t perfect, it’s pretty much problem-free. Over the years, its engineers have had time to work out those little kinks and improve, aging the system into a timeless CMS that all levels of Web developers have come to love.

6. Coding for WordPress is standard for any Web developer.

A lot of small business owners hire a Web developer who then builds a complicated Website that no one else can manage. That’s all well and good if you never need to change your Website again — but that’s rare.

One of the reasons WordPress is so great is that it’s become such a popular choice any Web developer knows how to code for it. Whenever a problem pops up that you can’t fix, or you decide to redesign your Website’s look, any developer will be able to get the job done.

7. Having a WordPress Website puts you in good company.

Yes, WordPress is “every guy’s CMS.” That being said, its capabilities extend far beyond the basic ones; and some of the biggest companies in the world use WordPress to power their sites. How big is “big”? The New York Times, Mashable, TechCrunch, and Inc. (to name a few).

WordPress is great for small businesses because it has everything you need to create a visually pleasing, fully functional, scalable Website, and it also offers endless possibilities if your business or budget grows down the road.

Conclusion

Whether you’re just starting out as an entrepreneur or your small business is growing like a weed, you want a Website that grows as you do. WordPress gives you that option.

Small Business Owners Should Use WordPress

Everyone is using Internet for every small purpose, these days.

So, in this Internet addicted world, it is important for you to make your business popular online.

To do so, the very first thing that you need is a Website where you will share the necessary information related to your business. Now, here you need to choose the best platform for your business Website. From the existing platforms, we would advise you to use WordPress. So without wasting much time, let us inform you about the best and foremost reasons to choose WordPress for your business.

WordPress web design ted360


1. WordPress is User Friendly

By the phrase “user friendly”, we mean that you as a user will not face any issues related to its setup and updates. It is really easy to manage the various admin sections related to a Website through WordPress. Apart from this, you need not be an expert in HTML coding for making any kind of desired changes, as WordPress comes with a package of themes and plugins. Using themes you can design your Website as required and add additional features using plugins.

2. WordPress is Search Engine Friendly

For any business, small or big, it is really important to rank at the top of any search engine. To top in any search engine is not that easy as seems to, it requires your content to be perfectly optimized. As a new business owner, you may not be aware of every Do’s and Don’ts related to SEO. Here is where WordPress helps you more than any other platform. It solves almost every minute issues related to SEO and make your content a bit search engine friendly, which will increase the chances of your site to rank better. In addition to this, you can use any SEO related plugin to make your content friendlier to search engines.

3. WordPress is Mobile Friendly

Think again! Every visitor of your site uses a full-sized desktop? No, right? So, to convey the products and services that your business offer to every screen sized visitor, it is necessary for your site to be friendly to different screen sizes. Mostly the visitors that your site receives will be using a Smartphone or a Tablet. Keeping this in mind the WordPress designers help you by making your Website a bit mobile friendly, automatically or through plugins.

WordPress web design ted360


4. WordPress Offers Thousands of Professionally Designed Themes

The site design is the main thing that helps your Website to display each and every feature or service offered by your business. Being a small business owner, you may not have knowledge about HTML coding and all. So, how would you create a design or theme that will perfectly suit your business site? Keeping this in mind, WordPress provides you with pre-designed themes, which will make any and every business look professional and complete. Both free and paid themes are available here at WordPress, you just need to select the one that suits your business.

5. WordPress Makes Your Business Look Big

Apart from professional themes, WordPress provides you with a number of plugins that make your business look bigger. This is advantageous for small business owners, as they can give their small business a big and professional look. Usage of plugins help you in obtaining the desired results without having the basic knowledge of coding or without hiring a professional coder.

These were the 5 reasons why small business owners should use WordPress over other platforms. Hope that you are all set to start your business online using the WordPress platform.

10 Things You Need to Do After Installing WordPress

So you’ve just installed WordPress.

Exciting time ahead!

You may be eager to install a new theme and start creating content for your site, but it’s a good idea to take some time to change some of the default settings and to optimise your site before proceeding so that you start on the right footing. Below I’ve listed 10 things you should do after installing WordPress but of course, it’s never too late to do them, even if you’ve had your WordPress site for a while.

1. Change / remove the tagline

When you install a new WordPress site, the default tagline is left as “Just Another WordPress Site”. Doesn’t sound very professional, does it? Depending on your theme, it may not appear on your site and that’s why you may not have noticed it. But this tagline will still show up on Google search results. So make sure you change or remove it.

Go to Settings –» General.

2. Change the time zone, date and time format

These are also under Settings –» General. Date and time format will affect date/time display for your blog posts. Setting the correct time zone is particularly important for scheduling blog posts and other scheduled events such as automatic backups.

3. Delete sample content

Delete the “Hello World” post and “Sample Page” page that are created automatically. Go to Posts –» All Posts and Pages –» All Pages, hover over the titles and click Bin.

4. Delete the Hello Dolly plugin

I’ve never known why this plugin is included. It doesn’t serve any purpose. Just delete it and save some space. Go to Plugins. Find Hello Dolly and delete it. You may have to deactivate it first.

5. Add a favicon

A favicon (short for favourite icon) is a small icon that represents a site’s visual identity and helps people to easily and quickly recognise your website. Web browsers use them in the URL bar and/or on tabs.

Since WordPress 4.3, you can add a favicon easily from within the WordPress dashboard. Go to Appearance –» Customize. Then click on Site Identity. Below Site Icon, click Select Image to upload your favicon and click Save.

6. Change the permalink structure

A permalink is the URL used to link to your content. It should be permanent, and never change. Hence the name permalink.

The default permalink structure in WordPress is

http://www.yoursite.com/?p=xxx

where xxx is an ID that WordPress assigns to your page or post. Now, not only is this ugly and not very user friendly, it’s also not good for SEO because it doesn’t contain readable words.

So, let’s go ahead and change that.

Go to Settings –» Permalinks. Under Common Settings, select Post name and click Save changes.

From now on, the URL will reflect the title of the page / post. For example, let’s say you’ve written a post called “10 Healthy Meals You Can Cook In 15 Minutes”. When you save the post, the URL will automatically be formatted as: http://www.yoursite.com/10-healthy-meals-you-can-cook-in-15-minutes/

7. Disable comments on static pages

Comments are for your blog posts, not for your pages. Unless you really want your visitors to leave comments on your About page? I know I don’t!

It’s easy to disable comments on your pages. Go to Pages –» All Pages. Hover your mouse over the desired page and click Quick Edit. Then uncheck the checkbox next to Allow Comments. Click Update to save.

8. Create a new admin user

This is an important step that most people don’t do. By default, WordPress creates an admin level user called admin. Why is this bad? Because every hacker knows this and it’s the first user name they use when they try to bust into your site. So I highly recommend creating a new admin user that’s not called admin.

Just after WordPress is installed, you’d be logging in with this admin account and since you’ll be the only user so far, you won’t be able to delete yourself. So you’ll need to create a new admin level user, log in as that new user and delete this default old one. It’s best to do this before you create any posts or pages to save headaches later.

Go to Users –» Add New. Fill in the details. Don’t use any user name that’s too generic or easily guessable.

Make sure that next to Role, you select Administrator from the drop-down. And make a note of the password because you’ll need this to log in with the new account.

Now log out of WordPress and login as the new administrator. Then go to Users –» All Users. Hover over the old admin and click Delete. If you’ve been blogging for a while and have old posts that were created using the old admin account, WordPress needs to know what you want to do with those posts. You’ll get the option to re-assign these posts to the new admin as shown in the screenshot below. Then click Confirm Deletion. Be careful not to choose “delete all content” by mistake!

9. Create post categories

If you’re going to blog, then you should create categories for your posts. If you don’t, all your blog posts will be assigned the “Uncategorized” category by default.

Having post categories will make it easier for you to organise your posts, and help your visitors find relevant content on your site.

To create post categories, go to Posts –» Categories. Create your categories to your heart’s content. Then, assign all future posts to one or more categories.

If you want to set a default category for all future posts, go to Settings –» Writing and select a category for Default Post Category.

10. Complete your user profile

Go to Users –» Your Profile. From here you can select an admin colour scheme, and choose whether or not you want to show the toolbar at the top when viewing your site while you’re logged in.

You can also fill in your details. Enter your first and last names, and then select a “Display name publicly as…” option. This will apply to places on your site where your name is shown. For example, author archive page and author name in posts. I recommend changing this to something rather than your username, as showing your username in public is not a good idea for website security.

Depending on your theme, Biographical Info may be shown under your blog posts so I’d fill that in too.