Marketing Your Business In The Midst Of Covid-19 If you’re like many business owners out there, the coronavirus pandemic has rocked your world. [source: Forbes] According to a SHRM study, 62% of small businesses say they have experienced a decrease in revenue since the start of Covid-19. To deal with this change in cash flow,
Great marketing plans are built on a foundation of goals that represent your most pressing business needs. But how do you define the right goals? [source: Medium] It turns out that there are many common objectives across business types. Here are goals that consistently underpinned the most successful outcomes. Increase sales. This tends to be
In an ever-changing digital world, businesses are doing whatever they can to stay on top of the game. That means that traditional marketing is out, and digital marketing is in. It just makes sense, considering that the internet is such an important part of our lives. It’s both our mode of communication and our information.
B2B brands are facing some tricky, yet exciting challenges. From manufacturers to extractors, refiners to construction companies, organizations are looking for more effective and creative ways to build their brands’ awareness and influence. [source: Dragon Rouge] Many more are understanding the importance of shifting their mindset from thinking about ‘brand as product’ to ‘brand as
Influencer marketing budgets keep growing. In 2019, the influencer marketing spend on Instagram alone is expected to hit $2.38 billion mark, a nearly two-times increase from estimated $1.6 billion in 2018. [source: Forbes] This doubled-up spending on advertising signifies another trend – the rising consumers’ fatigue from repetitive advertising pitches on their feed and inauthentic