Only by learning to embrace rejection did CEO of tech startup addappt find success. Mrinal Desai knows what it feels like to be rejected. Before he became the cofounder and CEO of address book app addappt--whose name is infused with the spirit of resilience--he was turned away more than he was welcomed. [source: Inc Magazine]
How do you come to terms in tricky client negotiations? Here is a plan of attack. The following is an excerpt from Success by Design: The Essential Business Reference for Designers by David Sherwin (HOW Books). When first striking out on their own as businesspeople, many consultants and designers don’t know how to bargain or
Advice for small businesses on using social networking sites like Facebook and LinkedIn, and how to integrate these tools into the marketing and recruiting efforts of your company Consider this: It wasn't until 1997 that the Internet reached 50 million users in the United States. Facebook gained over 100 million users in the U.S.
[Pepperdine University] In today's highly competitive market place, effective marketing is increasingly essential for small business success. Effective marketing requires a clearly defined "competitive advantage." Your competitive advantage defines the unique value your business provides and clearly explains why people should buy your products or retain your services. 7 Steps to Creating a Competitive
The responsibility of business development... how would you go about it? Although “professionals” have been part of our society since the days of old, the marketing of professional services (a necessity for generating new business) has not been seen as a necessity until recent. Traditionally, firms have never been aggressive in marketing strategies and