Over the past two years, real estate professionals have found creative ways to overcome the real estate crisis, including finding innovative uses for social media.
After facing drops in home sales well into 2010, real estate pros have been forced to utilize their offline skills in an increasingly social way online. By using photo and video sharing to enhance listings, along with professional networking sites to hone their sales skills, real estate veterans have made strides in moving inventory in tough times.
Agents, brokers and realtors have found successes in lead generation, sales and brand building through use of mass audience social platforms, including Twitter, Facebook, YouTube, Flickr, Meetup and LinkedIn.
Whether they are sharing videos, listings or advice with their communities and prospective buyers or sellers, real estate pros are making progress in using social media for real results.