As most people know, a Website becomes the hub of all other marketing activities. Whether it’s social media, email marketing, direct mail, radio or print advertising, or other marketing methods, typically they all drive traffic to your Website. So, your Website should easily explain who you are, what you do and who you do it
Consumer branding gets all the glory. Most winners of the Cannes Lions and other marketing and advertising awards are brands that sell to consumers. [source: Forbes] While business to business (B2B) branding has a reputation for being boring, more companies are taking creative cues from business to consumer branding (B2C). The fact is, we can
Companies spend a significant amount of time and money on advertising and marketing their brand’s products or services. It used to be that when you advertised on offline channels like TV and print, you just hoped for the best in terms of results. [source: Forbes] Now, with digital marketing and digital advertising you can
Digital refers to a set of technologies changing people, customers, industries, companies, products and services. Digital technologies include mobile computing, social media, business analytics, big data, cloud, sensor networks and the like. These technologies have been coming ‘online’ over the past five years and are reaching a critical mass that is changing business. [source: Mark
Referrals provide, what in the marketing world is called social proof... which means that others are have used your service and since they are referring you, the referrer must be happy with your services. For you, it’s a warm lead and a warm lead is definitely easier to approach than let’s say a cold prospect.