For cost-effective marketing, tap into LinkedIn Showcase expertise, connect to clients, and establish an influencer presence. [source: Chase] As the world's largest professional network, with more than 400 million members worldwide, LinkedIn is an increasingly powerful tool for small business owners eager to raise their profile. That's because, as a community of professionals, the social
Digital is a Competitive Advantage for Small Businesses
Digital transformation offers an unparalleled opportunity for small and midsize companies to get bigger, more nimble and turn the tables on much larger competitors. [source: Forbes] When everything is digitized and tracked, businesses can work directly with suppliers and customers while improving control over their business. Adapting to a Digital Marketplace To better understand how
Pinterest for Business
Want to generate more sales and make more money? Here's how to start using Pinterest for business. [source: Inc Magazine & Buffer] Maybe you use Pinterest for business: for social media marketing, as a way to build greater product awareness, and to help build your brand. And maybe you use Pinterest to increase sales, generate
Wow Your Audience
If your business needs more engagement on social media, a great image can go a long way. These tips can help give your visual content a much-needed boost. Entrepreneurs bootstrapping their marketing often turn to social media for quick and inexpensive pathways to growth. And social media can be a powerful tool if used correctly—but
The New Currency
Brand marketers are shifting their focus away from traditional digital metrics like the click and toward new metrics such as attention. How did we get here? Virtually every year there has been some sort of innovation: new ad sizes, formats, functionality, targeting and re-targeting techniques and programmatic buying methodologies. We have seen quite a transformation