It’s well documented that social media has revolutionized how we communicate in our personal and professional lives. For professionals, being active on social networks has become an expectation. Universities and employers are increasingly using social networks like LinkedIn as part of “cyber-vetting” during the application process. It’s important to have a presence on major social
Here are a few benefits of a business being on social media. Once you know the possible benefits, you may be able to figure out what your business could gain. After you have figured this out, you will be able to effectively decide what platforms will suit your business and what type of content you
Why LinkedIn Is Brilliant for Small Business Marketing As a social platform, LinkedIn takes it lumps. [source: Social Media Today] There is the perception that it is a business job site, corporate networking site, not as good for business development as other platforms, and so on. But, ignoring LinkedIn in your small business marketing strategy
It's not hard--and may be the best 20 minutes you spend every day. Everyone seems to be on LinkedIn. So you are too. [source: Jeff Haden, Inc Magazine] But are you actually generating leads and referrals? Here's a blueprint for using LinkedIn to prospect more effectively from Sandler Training, a leading sales, management, and
If your business isn't on Facebook, you don't exist. It used to be said that if it's not on the Internet, it doesn't exist. Well, that needs to be taken a step further. Almost everybody is using social networking sites, especially the younger generations. Can your business afford to be missing out on those markets?