For cost-effective marketing, tap into LinkedIn Showcase expertise, connect to clients, and establish an influencer presence. [source: Chase] As the world's largest professional network, with more than 400 million members worldwide, LinkedIn is an increasingly powerful tool for small business owners eager to raise their profile. That's because, as a community of professionals, the social
Get discovered on Twitter
The dos and don’ts of hashtags When used correctly, hashtags can be an effective way to grow your reach, encourage engagement, and get discovered on Twitter. [source: Twitter Business] With this in mind, here are some key tips to consider before you Tweet. Do Make it easy to remember — and spell. Don’t leave room
Your Digital Brand Presence
Having a Facebook & Twitter Page is Not Enough. So you decided to jump into social networking and set up a Facebook and Twitter page for your business. So what? More and more companies are getting into social media so their customers can “find them”, but if you are not using it correctly you may
The #1 rule is to diversify.
Social Media is Not Enough Why Every Small Business Needs a (Good) Website [source: Business 2 Community] About a year ago I had lunch with an acquaintance who runs a successful clothing business, on Facebook. At one point in the conversation she asked me if she should create a Website. I was surprised to hear
Not Your Entire Digital Strategy
Why Only Having a Facebook Page Is Not Enough To Market Your Small Business If you’re a small business looking to establish a digital presence, Facebook is a great and easy way to do so – it takes all of five minutes to get started, and the uniform look of Facebook pages means that you