Digital-first consumers, those shoppers who rely heavily on digital communications when they shop, have higher expectations than the average consumer. They are a distinct consumer segment that needs special understanding because that understanding can focus retailer resources on what is most important to their customers. [source: Forbes] In an excellent new study by Alliance Data’s
If you have a retail business, shoppers are looking for you on a mobile device and are expecting a user experience (UX) that reflects a consumer-first mindset. Among Internet users, 93% are at least occasionally viewing Websites on mobile devices, and 42% of B2B decision-makers are using a mobile device during the purchasing process. Here’s
Your Digital Marketing Efforts Can Drive In-Store Sales As consumers increasingly rely on the internet to find, review, and make purchasing decisions, how you target your digital marketing initiatives can help you drive foot traffic to your physical stores. [source: Response Mine Interactive] In fact, a recent Deloitte study found that over 47% of consumers
Experience is now everything in retail. As changing demographics and new technologies reshape the industry, customers expect highly personalized shopping engagements that are seamless across all channels and provide exceptional service whenever and wherever they shop. [source: Microsoft] While retailers understand their customers’ expectations are changing and growing, many are still struggling to keep up.
If you’re in retail, you know that the end of the year is when the action happens. The National Retail Association estimates that the holiday season accounts for nearly 30% of annual sales on average. [source: Twitter Business] But no matter your industry, it’s not too late to gain some serious ground and make sure