The brands we celebrate unequivocally have superior customer experience--something only 3% of companies can claim. These questions will help get your company there too. Excellent customer experiences fuel growth, drive loyalty, are emotionally rewarding, and inspire people to become vocal champions of brands and the organizations behind them. [source: Camilo LaCruz] In 2012, three out
There are 600 million more people that own a mobile phone compared to those who own a toothbrush. Some research reveals that there are 4.8 billion mobile users but only 4.2 billion people with a toothbrush. [source: Jeff Bullas] Does that mean that every mobile should be sold with a free toothbrush or should you
How small businesses can engage with consumers on their smartphones Jeanne Hopkins, co-author of "Go Mobile," reveals how small businesses can jump-start their mobile marketing campaigns and engage with consumers on the go.
There are a number of reasons (no money, no experience, no guarantee, we’ve never done it that way before...) why businesses are afraid of social media. Here are a few reasons why they shouldn’t be: — Here to stay. Social media is not a fad. It’s not something we’ll forget about. Businesses may come
[Pepperdine University] In today's highly competitive market place, effective marketing is increasingly essential for small business success. Effective marketing requires a clearly defined "competitive advantage." Your competitive advantage defines the unique value your business provides and clearly explains why people should buy your products or retain your services. 7 Steps to Creating a Competitive