While each brand or organization’s online marketing strategy must be unique and tailored to their customers’ individual needs, it’s also important to stay on top of industry trends and insights. These fast facts give marketers a bigger picture view and can help you prepare for upcoming trends, understand macro-level behaviors and align your strategy with
10 surprising social media statistics that will make you rethink your social strategy. Do you know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you. If you’re managing social media for your business, it might be useful to know about some of the
One thing you should know when using social media or any other medium to get leads is that not all leads are created equal. You could get a 100 leads without converting any of them into a paying customer. On the other hand, you could get only 10 leads and still convert 2 of them
What is the biggest challenge in B2B Content Marketing? Creating content that our customers actually want to consume. That’s one of the key findings of a report from the CMO Council on B2B Content Marketing. In partnership with the Netline Corporation, the CMO Council surveyed 400 B2B buyers and content seekers around the world. Their
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