Value-based email marketing is one of the most effective inbound marketing strategies, with 59 percent of marketers increasing their email marketing budgets. Sixty-six percent of customers have made a purchase as the result of an email marketing message, according to the Direct Marketing Association. And the most mind-boggling stat of all: email marketing has an
Email marketing is a requisite for small businesses in today’s mobile economy. In fact, the Direct Marketing Association estimates that it provides up to a 4,300 percent return on investment. With those kinds of results, small businesses should make sure that every email is earning its keep, and the best way to do that is
Depending on which industry, choosing ways to write exciting emails can be challenging. The good news is that no matter what the industry, there is almost always a way to add a touch of excitement to a company’s emails with unique subject lines, videos, tips, and product or service announcements. Email marketing software can help
According to research performed earlier in 2014 by Gigaom and reported by eMarketer, email marketing is still the most commonly used method of digital marketing, with a whopping 86% of respondents claiming to use it. If that’s not enough, though, over half (59%) of B2B marketers surveyed by HubSpot say that email marketing is the
Were he alive today, Mark Twain would probably have a soft spot for email because, much like the author himself, recent reports of email’s death have been greatly exaggerated. In fact, email is not only alive—it’s the number one direct channel in terms of daily use and consumer preference for both personal and marketing communications.