North Face – Never Stop Exploring

The Denali Experiment
Free-ride skier Sage Cattabriga-Alosa and big mountain snowboarder Lucas Debari get a helping hand from a huge cast of seasoned and professional climbers and ski mountaineers from the North Face Athlete Team, including Hilaree O’Neill, Conrad Anker, Ingrid Backstrom, Jim Zellers, Emilio Previtali and Giulia Monego, as the two embark on the hardest expedition of their lives.

Always Above Us
The North Face: Always Above Us. Leading the life of a climber involves a tremendous amount of sacrifice and hardship, but for team athletes Conrad Anker and Kris Erickson, there’s no living without it.

Shifting Dreams
In 2015, Caroline Ciavaldini set herself the ambitious project of free climbing the Voie Petit, a 450m granite route graded 8b on the Grand Capucin on Mont Blanc du Tacul, Chamonix.

The Crown Traverse
A tale of suffering, transcendence and two men (Mike Foote and Mike Wolfe) on their 600-mile run through sketchy solos, whiteouts, and utter exhaustion.

Adventure Not War
Adventure Not War is the story of three U.S. veterans traveling back into the mountains of Iraq on a mission to heal wounds and experience the country and its culture without the shadow of war.

Everest Research Expedition
In 2012, The North Face partnered with the Mayo Clinic on a Mt. Everest research expedition to better understand the physiologic impacts of altitude on the human body.

Jimmy Chin
The two great risks are risking too much and risking too little. Photographer, filmmaker and longtime The North Face athlete Jimmy Chin’s pursuit of life’s most challenging balances are what motivates him to Never Stop.

Matterhorn Obsession
July 14th, 2015 marks the 150th anniversary of the first ascent of the Matterhorn – the renowned mountain in the Alps straddling the border between Italy and Switzerland, which has captured imaginations of explorers around the world. In the countless narratives of fearless ambitions, earned successes, and heroic failures on the Matterhorn, Herve Barmasse, accomplished alpinist and mountaineer, plays an indispensible role..

Kaitlyn Farrington
Olympic Gold Medalist Kaitlyn Farrington experienced a life-changing injury back in 2014 that forced her to retire from professional snowboarding at the age of 25. Since then, she has transitioned from half-pipe to the backcountry, motivated by her drive to continue growing as an athlete.

The Journey is the Reward
In the winter of 2014, mountaineers Simone Moro and David Göttler tried and failed to summit the unclimbed Nanga Parbat peak (8124m).

Tsirku Episode 1: No Man’s Land
In late March of 2016, the team arrived at a base camp in Haines Pass, a region straddling the borders of the Yukon, British Columbia and Alaska. While awaiting better conditions to venture onto the Tsirku Glacier, they took the opportunity to explore the terrain surrounding Haines Pass by helicopter.

Tsirku Episode 2: The Drop
Faced with a sixty-kilometer snowmobile route across a massive glacier marked by crevasses, seracs, severe wind, and avalanche terrain, the journey soon became as relevant to the story as the destination.

Tsirku Episode 3: Corrugated
One last thing stood in between the athletes and the face of Corrugated; mammoth cornices were blocking their access. Led by Mountain Guide Sam Anthamatten, the team works together to find their way onto the spine wall.

Life Coach
When conditions became unfavorable for a first ascent of Alaska’s Ruth Gorge, Alex Honnold turns the camera on Renan Ozturk for a strangely beautiful discussion about life’s big questions.

On The Job Training
From traveling the world shooting expeditions to spending time with his family, Jimmy Chin (photographer, filmmaker and longtime The North Face athlete) is always looking to find a balance that keeps him ready to go at a moment’s notice. Jimmy’s training plays a pivotal role in maintaining the focus and fitness needed to stay one step ahead.

Valentino Rossi

The Doctor Series

‘The Greatest of All-Time’ is the first of five episodes from the Valentino Rossi: The Doctor Series.

It examines the appeal and reach of arguably the fastest and most popular motorcycle racer in the history of Grand Prix and MotoGP. Opinions and insight are provided by Valentino himself plus Colin Edwards as well as the Italian’s inner circle and from the close-knit community back in his hometown of Tavullia.

What makes an icon? What causes people to utter the words ‘the greatest’ when it comes to the inescapable and irrepressible ‘46’? This first chapter attempts to dive into these questions and more with exclusive and special opinions on Valentino’s career, character and two-decade global impact and burgeoning legacy. Episode 2 – Racing Mugello will be released at the end of May 2016. The Series will continue by visiting his Ranch, business empire and focus on the man behind the myth.

Fail Forward

When you hang around the barbershop long enough, sooner or later you will get a haircut.


Get better and better.

Tribute to Entrepreneurs

[Fuel your Brand. Marketing 360]

My Dad says entrepreneurs are responsible for everything around me. From the technology I use to the clothes I wear and the food I eat.

He says I should be grateful for the Entrepreneurs that have come before me, because starting something from nothing is extremely difficult. Many do it against all odds.

He says entrepreneurs are the courageous ones. The ones that never give up, never give in, never, never, never.

Starting something new takes heart. It takes believing without seeing. My Dad says that’s faith. He says every organization you see with ten people, or a hundred or a thousand, started with just one. One amazing idea. One brave soul. One perfect partnership. One humble beginning. One heroic mission. And because God inspired the one, the one inspired millions.

My Dad’s an entrepreneur. And someday I’m going to be an entrepreneur to. And so I pray…

Dear Lord, the battles I go through life, I ask for a chance that’s fair, a chance to equal my stride, a chance to do or dare. If I should win, let it be by the code, with faith and honor held high, if I should lose, let me stand by the road, and cheer as the winners go by. Day by day, get better and better, until I can’t be beat, won’t be beat. Day by day, get better and better, until I can’t be beat won’t be beat. Amen.


Making the C-Suite.

Here’s When Women Need to Act More Like Men at Work

[source: Fortune]

ted360 Marketing & Digital Agency

Stop doubting.

The MPW Insiders Network is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s answer for: “What advice would you give to women who hope to make to the C-suite?” is written by Perry Yeatman, CEO of Perry Yeatman Global Partners.

I recently had the chance to interview a lot of women who made it to the C-Suite. In doing so, I found myself reflecting on how their journey compared to my own. While our industries and personal paths have been very different, there are some common themes in our rises to the top. Here are the five most prevalent things I’ve observed thus far regarding what women need to do to make it to the C-suite:

Get noticed
Early on, job one is to get noticed and stand out. You won’t get the best mentors or opportunities if nobody at higher levels knows who you are. You need to find a way to differentiate yourself. The most common is to take smart risks by raising your hand for assignments others won’t or can’t take on—like working on a turnaround project, or in my case, moving to countries few 25-year-old American females wanted to go back in the early 1990s, including Singapore and Russia.

Make a difference
Once you land one of these high-risk/high-reward opportunities, you need to deliver, and you need to ensure people know that you’ve delivered. So, understand early on what it is your organization defines as “success.” Then, set yourself up to succeed by asking the right people for help, and pulling together whatever resources you can get your hands on. Once you’ve got that, you have to go all in. You have to forget having a plan B this early on in your career and just work your butt off (there’s no way around hard work). But with the right people, a clear, flexible plan, and loads of persistence, I’ve found almost anything is possible.

Ask for what you want
Once your organization has begun to recognize your unique value (your performance reviews are stellar, people you don’t necessarily even know start seeking you out, others start asking your advice, etc.), you have earned the right to begin to ask for what you want. So, hone your negotiation skills. There is no way to succeed in work or life without becoming a good negotiator, so don’t shy away from this—embrace it. Then build your case for why what you want is right for you, and why it’s good for your employer. You have to do your homework. You have to be clear. You have to set priorities and boundaries (what’s a must-have vs. what’s negotiable). And, you have to be willing to walk away if your non-negotiables aren’t met.

Believe in yourself
We’ve all heard it: Women tend to be less confident in the workplace. We are less likely to raise our hands and we are more likely to apologize, self-denigrate, and publicly second-guess ourselves. All of this erodes not only our self-confidence, but the confidence of those around us that we can do the job. So what should you do instead? As one of my former colleagues used to say, “Fake it till you make it.” And while that may sound disingenuous to many, I think it’s largely true. No one ever took a job being 100% certain they could succeed. But lots of men walk into new roles acting as if they are certain. So in this case, we need to learn to act more like men: Stop doubting and just start doing.

Ignore the unfair scrutiny and distractions
While I wish it were otherwise, those of us who have been there know that all the way up the ladder, people are going to look at you differently, treat you differently, say or do inappropriate things, etc. They’re not bad people. They just don’t always recognize the biases they carry. So, be ready for people to criticize your look or style. Be ready for them to question your parenting decisions. Be ready for them to assume things about you that aren’t accurate. Be ready because it’s going to happen. But also remember, to paraphrase one of my favorite Eleanor Roosevelt quotes: It’s not what happens to you that defines you; it’s how you react it. So, be ready to brush off that which truly doesn’t matter, but also be ready to deal intelligently with those things that simply can’t or shouldn’t be ignored. And trust that you’ll know the difference when it happens.