With all the hubbub surrounding social media, the focus and onus has been on how a company can generate sales using social media marketing. However, a recent survey by Demandbase found that a company’s Web site is the number one source of new sales leads. Moreover, the study found that the business Web site
Law firms use newsletters as a marketing tool. It’s distributed via mail and email. Some firms publish the articles on their Web sites, often as a PDF document. Others are abandoning the newsletter altogether for blogs. Blogging promotes trust and enhances the reputation of lawyers and law firms as experts. It’s good for business
[Rhonda Hurwitz, forbes.com] On November 26th, American Express will rally shoppers to “shop small” on Small Business Saturday (see on facebook). Millions of consumers will flock to their favorite stores to kick start the holiday shopping season. On November 27th, then what? How will your business keep the momentum going? This holiday season, don’t
Having a presence in social media Web sites like Facebook, Twitter, Yelp, and Youtube is critical to your Web presence. Linking these together with your own Web site is an important way to tie together your online marketing efforts. You should think of your Web site as your central marketing tool. All online and
[PHD Worldwide] “We Are The Future” was originally created for an industry conference and as a promotional video to stimulate discussion on what the media landscape could be like in ten years based on what we are seeing now. It was created by media agency PHD and has already racked up over 120,000 views