Have you learned how to optimize your website for both SEO and conversions? If not, your website isn’t working as hard as it should. [source: The Crazy Egg] SEO and conversions might exist in separate parts of the marketing sector, but they’re inextricably linked. If you have good SEO, you can attract more traffic and
Search engine optimization is almost always an afterthought for businesses when designing a Website. Tasks like reviewing mockups, organizing content, getting photography done and completing the hundreds of other tasks necessary to make a Website come alive are enough to deal with on their own. [source: Rankings.io] Yet laying the groundwork for good performance in
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Small Businesses Need a Mobile-Optimized Website These days an increasing number of users are using their smartphone and mobile devices to surf the Web. Mobile Internet usage is projected to overtake desktop Internet usage by 2014. (Source: Microsoft Tag). Furthermore, ComScore.com reported back in January that mobile devices accounted for 55% of Internet usage in
SEO Survival Guide Just a few years ago, articles about SEO consisted almost entirely of advice on how to carry out the day-to-day technical aspects of keyword research, on-site optimization and link building. And while these elements are certainly still necessary, their importance has declined and changed quite significantly. (source: Business 2 Community http://www.business2community.com) Instead,