Law firms use newsletters as a marketing tool. It’s distributed via mail and email. Some firms publish the articles on their Web sites, often as a PDF document. Others are abandoning the newsletter altogether for blogs.
Blogging promotes trust and enhances the reputation of lawyers and law firms as experts. It’s good for business development, with the SEO juice driving traffic to the firm’s Web site.
It’s a no brainer for law firms to get their email newsletter content onto Blogs as soon as possible. Blogs are inexpensive and easy to use. Law firms are converting existing practice area and industry group newsletter content to blogs… so it can be seen by more people and email newsletters can still be distributed.
Time to blog? Knowing what to blog about? A simple solution is to convert existing practice area and industry group newsletters to blogs.
Benefits of blogging
— Increase Web site traffic, bringing potential clients.
— Provides valuable inbound links which increases your firm’s Web site ranking for competitive keywords.
— Brief content made it easy and enjoyable for contributing lawyers.
— Distributed when done, rather than at monthly or quarterly intervals.
— Reduced marketing department time with lawyers posting content directly to blog.
— Content is indexed on search engines so content is now seen by broader audience than with newsletter.
— Distributed by RSS and email.
— Index by topic of archived content that’s fully searchable.
— A firm blog gives the firm rich, relevant content to put out on their social media platforms. Content that leads right back to the firm.
Law firms don’t have to start from scratch. They already have the Web address and the content. Start converting those newsletters into blogs… today.
If you are interested in setting up a blog for your law practice, contact:
Ted Dixon, tel: 845-853-8051; email: ted@ted360.com.