Having a presence in social media Web sites like Facebook, Twitter, Yelp, and Youtube is critical to your Web presence. Linking these together with your own Web site is an important way to tie together your online marketing efforts.
You should think of your Web site as your central marketing tool. All online and offline campaigns should drive users to your Web site. For example – blog articles should link directly to your site, tweets should provide a link for more information, and print ads should have your URL listed. These are some of the ways to use your Web site as a central marketing tool.
See: Social Media, Small Business, Starbucks
It is also significant for search engines to see your business’s online presence. Is there more than one company out there with your business name? If so, linking together all of the resources that are ‘yours’ helps your credibility with Google.
Including links for the social media resources that are right for your business is becoming the norm across Web sites.
Is your Web site properly linked to your Facebook fan page, Twitter feed and blog? Do you not have a Web site? If not, let us help.