How to Stay Connected to Your Audience

You have a Facebook page that you’re filling with original and curated content. You also have a Twitter feed, perhaps a Tumblr blog, and maybe even a YouTube channel. And recently you began posting to Instagram. And you might assume, now that you’ve launched all of these platforms, that the hard part is done. As long as you

Sheryl Sandberg has a talent for making friends

Rich. Tough. Savvy. But can Facebook's chief operating officer get the company's $100-billion IPO off to a smooth launch? [Jessica Guynn, Los Angeles Times] When Facebook filed for what is expected to be one of the biggest ever initial public stock offerings, the company identified just two executives it could not do without: founder Mark Zuckerberg and

By |2012-04-11T00:10:12+00:00April 9th, 2012|competitiveness, facebook, search, SEO, social media|0 Comments

Supercharge Your Facebook Marketing

It’s hard to imagine that just a few short years ago Facebook was still an idea in a dorm room. Now with hundreds of millions of people using Facebook everyday to connect, share and learn, it’s also become a staple in the marketing mix. — Annette Iafrate, Vice President & Managing Director, ConstantContact UK Whether

By |2012-02-28T00:50:36+00:00February 28th, 2012|facebook, marketing|0 Comments

Why are businesses afraid of social media?

  There are a number of reasons (no money, no experience, no guarantee, we’ve never done it that way before...) why businesses are afraid of social media. Here are a few reasons why they shouldn’t be: — Here to stay. Social media is not a fad. It’s not something we’ll forget about. Businesses may come

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