There is one main obstacle for growing your business that has evolved in recent years. Your potential buyers are being over-saturated with information due to the increase in availability of this information. [source: Laura Hogan, OverGo Studio] In fact, Sirius Decisions reported the average sales cycle has increased 22% over the past 5 years due
Why It's Time to Start Thinking Differently About Business Websites Is your business Website working as hard as it should be? Is it helping you to reach your real-world, bottom-line business goals? [source: Social Media Today] Most are not. In a day and age when it's possible to accomplish so much via the Web, most
10 Stats About Inbound Marketing That Will Make Your Jaw Drop Recently, there has been a lot of talk in the marketing community about how marketing has evolved from an art to a science. While sexy, creative, catchy copy and eye-popping design are still relevant and important, today, the numbers rule. [source: Mike Lieberman, Square
10 surprising social media statistics that will make you rethink your social strategy. Do you know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you. If you’re managing social media for your business, it might be useful to know about some of the
There are quite a few studies showing that companies publishing more blog posts and more content in general equates to generating more business than those that don’t. I suppose if you’re starting from scratch, adding any kind of content has the potential to improve a company’s ability to attract people seeking to buy. Since content