To say that the marketing industry is evolving is a given. Yet, not all marketers are keeping up with the times. According to the “State of Digital Marketing Survey Summary Report” by Ascend2 and its research partners, 40% of the 275 marketing professionals surveyed cite lack of internal skills or training as their most significant
Spreading The Message As consumers become more inundated with data, advertisements, social media and a variety of content streams from organizations looking to tap their interests, content marketing is a must for those looking to successfully spread their message through the noise, expand their reach and generate leads. [source: Inbound Writer] But don’t just take
10 Stats About Inbound Marketing That Will Make Your Jaw Drop Recently, there has been a lot of talk in the marketing community about how marketing has evolved from an art to a science. While sexy, creative, catchy copy and eye-popping design are still relevant and important, today, the numbers rule. [source: Mike Lieberman, Square