In today’s crowded world of e-commerce, it’s not easy to make a name for yourself. New niche sites pop up constantly, while big players such as Amazon are work to undercut the growing competition by spreading into new territories and offering low prices and lots of perks. Meanwhile, the brick-and-mortar retail giants game such
Build community: Blogs provide you with a chance to share your expertise, knowledge and insights, with a larger audience. An opportunity to connect with a wider audience and build a community is a strong benefit for professionals, businesses and organizations… especially in today’s competitive, 24/seven, on-demand world. Ease of use: Blog software, such as WordPress, is
In an effort to boost sales during the upcoming holiday shopping season, New York City Mayor Michael Bloomberg and American Express CEO Kenneth Chenault officially announced the second-annual Small Business Saturday at a press conference on Thursday. [huffingtonpost.com] Small Business Saturday is the day on which American Express offers its card members a
Profit is not a dirty word and any small business owner will attest that they don’t have the luxury of speculation and haphazard risk taking with their funds. Free enterprise requires small businesses to adapt to new models and technologies or risk falling behind and maybe even eventually failing. And that’s the way it
Having a presence in social media Web sites like Facebook, Twitter, Yelp, and Youtube is critical to your Web presence. Linking these together with your own Web site is an important way to tie together your online marketing efforts. You should think of your Web site as your central marketing tool. All online and