Profit is not a dirty word and any small business owner will attest that they don’t have the luxury of speculation and haphazard risk taking with their funds. Free enterprise requires small businesses to adapt to new models and technologies or risk falling behind and maybe even eventually failing. And that’s the way it should be.
Rewind a couple decades and you will find that entrepreneurs seeking more exposure relied on word of mouth and traditional print advertising. Flash forward to the 21st century and you find entrepreneurs still facing the same exposure battle, but they now have new tools (the Internet, e-commerce and social networking sites).
Today’s consumer is in constant contact with family and friends, and small businesses need to become part of that loop. The small business owner who shows and tells the most new prospects about his or her product or service will end up generating the most business, considering the technology that is available (Web site, facebook, blogs) to capture those opportunities.
The economy is less than friendly right now and consumers are still cautious about spending. This means small businesses must keep the costs of products and services at low levels without sacrificing quality.
Satisfied customers are the best form of advertising (not to mention free), so take what you already have and run with it. Create a buzz by getting people to talk about you and your products by making the consumer feel good about their purchases.
Show gratitude to your customers; people share positives experiences with others. A satisfied-once customer can easily turn into a satisfied-twice customer. Making a connection with consumers and helping them feel what you provide makes their lives a bit better, brings immeasurable value to the longevity of your business.
If you need help with a current or upcoming project, contact us today:
ted360
P O Box 515 :: High Falls NY 12440
tel: 845-853-8051
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