How Small Business Owners Are Wrecking Their Own Chances Of Success A couple of weeks ago, I found myself drawn to an article (“Are You An Ignorant Small Business Owner?”) on Amex Open Forum. Certainly not!, I huffed. Then – wait, am I? [source: Forbes] Having read the article, by marketing specialist Rieva Lesonsky, I was relieved
Why It's Time to Start Thinking Differently About Business Websites Is your business Website working as hard as it should be? Is it helping you to reach your real-world, bottom-line business goals? [source: Social Media Today] Most are not. In a day and age when it's possible to accomplish so much via the Web, most
It’s a fact there are way too many business plans prepared with exceedingly optimistic projections. The plans I’m referring to show the entrepreneurs generating an enormous amount of dollars in revenues in just a few very short years. [source: Charles Caddell] Unfortunately, such amazingly expansive growth is a rarity in today’s economic reality and rarely
While each brand or organization’s online marketing strategy must be unique and tailored to their customers’ individual needs, it’s also important to stay on top of industry trends and insights. These fast facts give marketers a bigger picture view and can help you prepare for upcoming trends, understand macro-level behaviors and align your strategy with
Lets start by saying it’s ok, we know and understand that the way you have done business your whole life is totally acceptable and I’m sure it has brought you great success. So why are you reading this? You keep hearing all this talk of SEO and social media and how it can help boost