How do you transform business at the intersection of marketing and technology? In CONVERGE: Transforming Business at the Intersection of Marketing and Technology, Bob Lord and Ray Velez, the CEO and CTO of Razorfish explain how to thrive in our age of disruption. They explain how the lines have blurred, why technology, media, and creativity
How do you come to terms in tricky client negotiations? Here is a plan of attack. The following is an excerpt from Success by Design: The Essential Business Reference for Designers by David Sherwin (HOW Books). When first striking out on their own as businesspeople, many consultants and designers don’t know how to bargain or
China's Self-Made Real Estate Billionaire SOHO China co-founder and CEO on how being in the right place at the right time enabled her to find entrepreneurial success.
Rich. Tough. Savvy. But can Facebook's chief operating officer get the company's $100-billion IPO off to a smooth launch? [Jessica Guynn, Los Angeles Times] When Facebook filed for what is expected to be one of the biggest ever initial public stock offerings, the company identified just two executives it could not do without: founder Mark Zuckerberg and
In business, this has always been true. But now a new breed of customer is dictating a new set of terms in the dynamic between buyers and sellers. [source: IBM] Customers approach a sale empowered by technology and transparency, with more extensive information from more sources than ever before. They expect to engage with companies