There is one main obstacle for growing your business that has evolved in recent years. Your potential buyers are being over-saturated with information due to the increase in availability of this information. [source: Laura Hogan, OverGo Studio] In fact, Sirius Decisions reported the average sales cycle has increased 22% over the past 5 years due
One thing you should know when using social media or any other medium to get leads is that not all leads are created equal. You could get a 100 leads without converting any of them into a paying customer. On the other hand, you could get only 10 leads and still convert 2 of them
An active brand presence on LinkedIn is important for every business — especially those serving the B2B market. In addition to your company profile, have you thought about the impact of your personal LinkedIn page? An active personal presence on LinkedIn can deliver significant business benefits. LinkedIn is a forum to build thought leadership through