An active brand presence on LinkedIn is important for every business — especially those serving the B2B market.
In addition to your company profile, have you thought about the impact of your personal LinkedIn page? An active personal presence on LinkedIn can deliver significant business benefits.
LinkedIn is a forum to build thought leadership through blog posts, webinars, industry events, groups, updates and more, differentiating your company from the competition.
It also helps validate your business or organization in the eyes of prospects. When your team is active on LinkedIn, prospects can meet the people behind your brand and see endorsements from clients, customers and colleagues.
To fully benefit, make sure your profile is at its best:
Update your profile: Complete your page with your most current employment information. Include information about your past employment, skills, and education. You never know who may discover your page and make a connection with something you’ve done.
Share your brand’s content: LinkedIn is a network of professionals. Sharing original content on LinkedIn builds thought leadership. It also provides links that point back to your company Website.
Interact with industry leaders: Share content from other experts in your field. Curating content gives you credibility as a reliable source, and may increase shares of your content in return.
Use LinkedIn features: LinkedIn groups are great for hosting Q&A events. The recommendations and endorsement features provide third-party validation to customers. Acquaint yourself with all available LinkedIn features to get the most out of the network.
Stay active! Reserve a small block of time every day to share content, update your profile, and keep your presence active and fresh.
In today’s digital environment, many clients, customers and contributors view your own brand as an extension of your business or organization. Following best practices on LinkedIn and other networking sites can be instrumental in achieving your brand’s wider social media objectives.