Customer expectations are creating a competitive and fast-paced landscape for small business owners. Many aren’t using current technology tools to help deliver a great customer experience. [source: GoDaddy] Customers are especially picky about online presence, response time and overall professionalism. According to the results of a recent survey sponsored by GoDaddy, customers are 9 times more likely
Even if you're not planning on selling online, a well-crafted site is essential for any business. Q: My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a Website? A: That's a good question. In fact, it's one of the most important and
Among social media networks, Facebook, Twitter, and Google+ get the most attention by far. If you own or run a small business whose customers are primarily consumers, having a presence on these social networks makes a lot of sense. But there's another social network worth considering -- LinkedIn -- especially for business-to-business (B2B) organizations. [source:
Email marketing is a great way to reach your customers where they are without spending a lot of money. But it’s a big responsibility, too—people don’t give their email addresses to just anyone. [source: Forbes] Thinking about starting a company newsletter? Here are some tips to keep in mind. Make it easy to subscribe. Post
It’s a fact there are way too many business plans prepared with exceedingly optimistic projections. The plans I’m referring to show the entrepreneurs generating an enormous amount of dollars in revenues in just a few very short years. [source: Charles Caddell] Unfortunately, such amazingly expansive growth is a rarity in today’s economic reality and rarely