Marketing, by its very nature, is in a constant state of change. As much as we try to control the unknown and plan ahead, the fact is that marketing is inherently a reactive practice. [source: Imedia Connection] Being in front of the right audiences on the right channels with the right message is completely dependent
While each brand or organization’s online marketing strategy must be unique and tailored to their customers’ individual needs, it’s also important to stay on top of industry trends and insights. These fast facts give marketers a bigger picture view and can help you prepare for upcoming trends, understand macro-level behaviors and align your strategy with
10 surprising social media statistics that will make you rethink your social strategy. Do you know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you. If you’re managing social media for your business, it might be useful to know about some of the
There are quite a few studies showing that companies publishing more blog posts and more content in general equates to generating more business than those that don’t. I suppose if you’re starting from scratch, adding any kind of content has the potential to improve a company’s ability to attract people seeking to buy. Since content
The phrase “content marketing” is enough to instill fear in many small business owners. But why? [source: Lisa Barone, Outspoken Media] As SMBs, we’re pros at using content as a way to attract customers and build word of mouth. We’ve been doing it our whole entrepreneurial careers! But we seem to forget this when the