Building Relentlessly Relevant Brands Maintaining relevance as competitors, customers and categories shift takes both strategy and imagination. When you put the two together, you get big ideas and even bigger outcomes. Joining Forces The acquisition of the Altimeter Group demonstrates Prophet’s commitment to helping senior executives understand and act on digital as a transformative force
Pointers For Starting Your Own Creative Agency James Bull (Co-founder, Moving Brands) on when to take risks, how to win work and why you need to pick a leader. [source: FastCoDesign] I often get asked how I started Moving Brands, or how you start your own creative business. To those just out of school, I
Building a positive online reputation is critical for business, as nearly everyone interested in your company will first do a Google search. Don Sorensen, principal of Big Blue Robot, which helps corporations and executives manage their online reputations, offers these tips: Google your business name and be familiar with the first-page results. Set up Google
It’s likely that many of you are business owners or managers, and at some point you have received an email from a self-proclaimed search marketing expert through your website’s contact form. These emails typically state that your website is not listed on search engines and directories. Their solution is to guarantee top-ranking natural results on