It’s likely that many of you are business owners or managers, and at some point you have received an email from a self-proclaimed search marketing expert through your website’s contact form. These emails typically state that your website is not listed on search engines and directories. Their solution is to guarantee top-ranking natural results on Google. Some emails even state that they can get your website listed on Google’s first page in 24 hours!
The truth is that guaranteed search ranking on Google is a lie. From the very beginning, Google has maintained that no one can guarantee first placement on Google.com.
Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
A pay per click campaign is the quickest way to generate results from online advertising, because unlike SEO, PPC is based on bids. Organic ranking can not be guaranteed because you can’t expect results from something over which you have no control.
Pay per click has many factors that make it the most customizable of any of the Internet marketing channels. A well optimized PPC campaign will drive highly qualified leads directly to your website, almost immediately.