If you’re a small- to midsize-sized business and in the business-to-business space, you know how messy the digital revolution has been for marketing and sales. Not long ago, a sale needed some sort of human interaction — even with the Web. Now, from fact-finding to brand-relationship building, your customers rely on the Internet to do
We wouldn’t be writing this article if a majority of small businesses were effectively utilizing digital marketing. Unfortunately, they aren’t. Studies show that 37% of small businesses aren’t using any type of digital marketing and 54% of all small business owners haven’t set up a single social media account. Yet, there’s a 100% chance that
Let’s face it. The daily demands of running a business and managing multiple social media accounts can eat up a big chunk of your time. Nearly all marketers use social media in their marketing mix, which means more and more businesses are getting actively involved. Business is always affected by the consumer environment, and social
If Google+ isn't part of your branding strategy, it's time to start weaving it in. These tips and best practices will help you get started. [source: Open Forum, Google] If you have a business, you know the importance of branding yourself and your business. Today, much of this is accomplished through social media and various
10 surprising social media statistics that will make you rethink your social strategy. Do you know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you. If you’re managing social media for your business, it might be useful to know about some of the