Highlights of the Pew Internet Project’s research related to mobile technology. [source: Pew Research Center] As of October 2014: 64% of American adults own a smartphone. As of January 2014: 90% of American adults own a cell phone 32% of American adults own an e-reader 42% of American adults own a tablet computer Some smartphone
One of the most important elements of profitable marketing is often the most difficult for solo service professionals to maintain. That is sharing your solutions consistently. To keep your pipeline filled with ideal clients who happily and readily pay for your solutions, you MUST market your business regularly (meaning EVERY week…YES, that often). I find
Listen to how Citi partnered with LinkedIn to build an engaged community of professional women.
Brand advocates: People who are enthusiastic about your brand in real time are way more powerful than a 'testimonial' [source: Sarah Welstead] Ah, case studies and testimonials. So often discussed (in strategy meetings, marketing meetings, website meetings, business development meetings); so rarely actually done. If I had a nickel for every time I've sat in
A mission critical element [source: Offerpop] A survey conducted by Offerpop of more than 120 digital and social media marketers from medium and large-size brands revealed that social media has become a mission critical element for a successful 2014 holiday marketing campaign. Brand marketers are developing a strong social media strategy, leveraging user-generated content, and