It’s an undeniable fact... the Internet has changed the way businesses handle marketing and advertising, and it’s changed the way consumers interact with and respond to these efforts. It’s also true that, if businesses don’t join the connected online space, their advertising may suffer. Today, “more than 90 percent of consumers seek information about products
As your small business grows and evolves, you'll probably find that some of your promotional tactics are no longer as effective as they once were. Your business — and the world around it — is changing all the time, and the occasional marketing makeover could be just what your brand needs to get back in
One of the most surprising things when you look at small businesses is how many of them don't have a Website. You would think that in this day and age everybody would know how important a Website is for all businesses. Clearly that is not the case. Any business that does not have a Website
Brand publishing is hard. Trust them — they know. Everyday, The Content Strategist & The Freelance Strategist create content that they hope will help writers, multimedia and marketers tell better stories while also moving the needle for Contently. Below are quotes from some great thinkers, writers and marketers that will get you pumped up to
Many local businesses turn to digital marketing to increase online sales or foot traffic to their stores (or both). And many online marketers who work with local businesses often look for new ways to boost Web traffic and online visibility. So here is an easy-to-implement idea for boosting the online visibility of a local business.