Best States for Small Business
[source: Entrepreneur Magazine] Source: entrepreneur.com via Entrepreneur Magazine on Pinterest
Marketing Misconceptions
A smart marketing strategy is critical to the success of your small business. But many small business owners have misconceptions about marketing that can hamper their ability to successfully promote their products and services in a competitive marketplace. Here are a few common marketing misconceptions that can limit the effectiveness of your marketing plan and cause you
How to Stay Connected to Your Audience
You have a Facebook page that you’re filling with original and curated content. You also have a Twitter feed, perhaps a Tumblr blog, and maybe even a YouTube channel. And recently you began posting to Instagram. And you might assume, now that you’ve launched all of these platforms, that the hard part is done. As long as you
Let Your Ideas Go
There are two ways of holding an idea. One is with a closed fist, and one is with an open palm. When you hold an idea in a closed fist, you control it. It is yours. And no one else can access it. [Nilofer Merchant] Ideas held tightly — as if in a fist — can't be
Use Marketing to Stay Strong in a Weak Economy
Today's companies face the challenge of marketing in an economic state of turbulence and uncertainty. The key to maintaining forward momentum in today's market is to resolve to be competitive and shift to an opportunistic mind-set. Rather than focusing on the turbulence, your company should leverage the dynamics of a down market and become an