Brand marketers are shifting their focus away from traditional digital metrics like the click and toward new metrics such as attention. How did we get here? Virtually every year there has been some sort of innovation: new ad sizes, formats, functionality, targeting and re-targeting techniques and programmatic buying methodologies. We have seen quite a transformation
People may not be in holiday mode yet, but retail marketers should be. Why? Because successful holiday marketing starts with preparation in August and September. [source: Facebook for Business] As you begin thinking about holiday advertising, keep in mind that this year people are expected to do more holiday shopping on mobile than ever. In
How to set up a Twitter account for your business. No matter who you are or what you have to say – celebrity, fictional character or the man on the street – Twitter is open to you. And if you run a business, there’s lots for you there too. The social media site can be
Generate Business Opportunities The following Twitter tips, if used diligently, will help you turn your Website into a business machine. [source: Business Guru Zone] Gain followers by giving your readers valuable information. Twitter is all about networking and building readership to promote your business in an artful way. The best way to do that is
You’ve had your big launch and now it’s time to get down to serious business: you must get your brand in front of as many people as possible. Your major issue is that, besides competing in your own industry, you’re also competing with all the millions of marketing messages that consumers are constantly being bombarded