Generate Business Opportunities
The following Twitter tips, if used diligently, will help you turn your Website into a business machine.
[source: Business Guru Zone]
- Gain followers by giving your readers valuable information. Twitter is all about networking and building readership to promote your business in an artful way. The best way to do that is to tweet regularly, be informative and provide information that is relevant to your niche and important to your readers.
- Use hash tags to get attention. Hash tags are searchable and using them results in your content being displayed to a wider audience. Popular hash tags can make a big difference.
- Link back to your site or blog occasionally. It is not good practice to do this every time, but do it often to let your customers know where they can go to do business with you.
- Interact with your readers. Reply to customers who leave comments. This is very important because, as you know, social media is all about interaction.
- Always link your social media accounts. For instance, link your Twitter account to your Facebook, LinkedIn and blog accounts. People use various social media accounts so try to have a presence on as many as you can.
- Hold contests and give freebies from time to time. Twitter parties are fun and are an easy way to gain new followers. How? Require your readers follow you in order to be eligible for the contest or freebie.
- Respond to personal messages. This is just as important as responding to public tweets. You don’t want to lose customers because you ignored them. Remember, for every customer lost you are also losing potential customers because of a damaged reputation.
- Interject personality and levity into your tweets. It should not always be about business. Supply relevant content to your readers and you will grab their attention and keep them coming back. Refrain from constantly throwing products at them.
- Use the personableness of social media to your advantage. Social media provides freedoms not found in conventional businesses. Use these freedoms to build relationships and form alliances. Keep in mind a great benefit of social media is that your customers help you gain new customers.
Social media marketing via Twitter presents a wonderful opportunity for your business. As one of the most powerful and influential social media sites, Twitter helps you connect with your targeted customer base in a whole new way.