Rich. Tough. Savvy. But can Facebook's chief operating officer get the company's $100-billion IPO off to a smooth launch? [Jessica Guynn, Los Angeles Times] When Facebook filed for what is expected to be one of the biggest ever initial public stock offerings, the company identified just two executives it could not do without: founder Mark Zuckerberg and
With mobile and social media booming in the Internet, so are the ways and methods for how advertisers can reach consumers through social media marketing. Mobile and social media marketing work very well together, for one, most of the usage on mobile comes from Social Media apps especially with the new iPad Facebook app which
CPAs may justifiably be wary of sharing personal and professional information on social media sites such as Facebook, Twitter and LinkedIn. After all, many CPAs spend their days verifying facts in the form of numbers – and adding “notes” in financial statements when there is any question of the veracity of those facts. How then
Today, social media is playing a bigger role in how consumers make decisions about whether to buy a product or service. Social media provides a platform for everything from their initial research to asking for a referral from a trusted source to reading reviews about your product. [source: Hugh Duffy] The reality is that these
If someone told you that you could get your message in front of 8,009,273* people (via one 30-second ad on one 30-minute TV show or radio program), would you say “Great idea... but my small business can’t afford it? But if someone told you that there is an easy and affordable way to get your