CPAs may justifiably be wary of sharing personal and professional information on social media sites such as Facebook, Twitter and LinkedIn. After all, many CPAs spend their days verifying facts in the form of numbers – and adding “notes” in financial statements when there is any question of the veracity of those facts. How then
Today, social media is playing a bigger role in how consumers make decisions about whether to buy a product or service. Social media provides a platform for everything from their initial research to asking for a referral from a trusted source to reading reviews about your product. [source: Hugh Duffy] The reality is that these
Resources Global Professionals recently surveyed a group of certified management accountants (CMAs) in Toronto on their use of social media in business. The results indicate that respondents as a whole are hesitant to embrace social media as a business tool and generally distrust the information posted on social media sites. The survey was taken by 261 respondents at