It is well established that social media is a valuable tool. How could it not be when people all over the planet use it to stay connected. Entrepreneurs, small business owners and big brands alike have begun to harness the power of social media to stay connected to clients and to turn potential customers into
Building a positive online reputation is critical for business, as nearly everyone interested in your company will first do a Google search. Don Sorensen, principal of Big Blue Robot, which helps corporations and executives manage their online reputations, offers these tips: Google your business name and be familiar with the first-page results. Set up Google
Let me understand this... Someone spends time and money (millions of dollars) to create a "free-to-use" social platform that enables people to reach out and connect with friends, family, fans, clients and customers, prospective clients and customers, occupiers, supporters, contributors, voters, businesses, organizations, politicians and news events. And we "opt" to use these platforms and
Creating a social media update seems pretty easy, but there is a science behind it. Getting your social media update formats right is essential to getting new followers, more traffic and more business. The trick is knowing the social media types and updates that work the best. Here are some of the best social media
An active brand presence on LinkedIn is important for every business — especially those serving the B2B market. In addition to your company profile, have you thought about the impact of your personal LinkedIn page? An active personal presence on LinkedIn can deliver significant business benefits. LinkedIn is a forum to build thought leadership through