Companies Have to Connect with Customers Digitally to Succeed Businesses live or die today based on how they adapt to digital media. [source: Mitchell York, Entrepreneurs] As an entrepreneur growing a business, how do you establish and implement an effective digital strategy? In the new book The Network Is Your Customer: Five Strategies to Thrive
Nearly nine in ten smartphone owners (87%) use their phones to access the internet or email... with 78% of these users saying that they go online using their phone on a typical day.* Put differently, that means that on a typical day 68% of all smartphone owners go online using their phone. Although smartphone ownership
Smarter Marketing: Bringing Value to Customers A new kind of CMO is reinventing what it means to be a marketer—as well as the entire notion of marketing itself. At the IBM CMO CIO Leadership Exchange in New York, Franklin Templeton, Executive Vice President and Chief Marketing Officer, Wendy Harrington talked about using data to bring
The brands we celebrate unequivocally have superior customer experience--something only 3% of companies can claim. These questions will help get your company there too. Excellent customer experiences fuel growth, drive loyalty, are emotionally rewarding, and inspire people to become vocal champions of brands and the organizations behind them. [source: Camilo LaCruz] In 2012, three out
Mobile enables retailers to drive store traffic and empowers consumers to complete their transactions... anywhere and anytime.