Seeking to Learn

Smarter Marketing: Bringing Value to Customers

A new kind of CMO is reinventing what it means to be a marketer—as well as the entire notion of marketing itself.

At the IBM CMO CIO Leadership Exchange in New York, Franklin Templeton, Executive Vice President and Chief Marketing Officer, Wendy Harrington talked about using data to bring value back to customers.

To learn more about Smarter Marketing, visit www.ibm.com