Good business outcomes treat design as a holistic process that pulls in savvy marketing and research, as well as smart ideas, says IDEO's Diego Rodriguez. [BusinessWeek] Good design does not always equal good business. But good business outcomes—especially when the goal is to create new sources of value in the world—are most often achieved through
The responsibility of business development... how would you go about it? Although “professionals” have been part of our society since the days of old, the marketing of professional services (a necessity for generating new business) has not been seen as a necessity until recent. Traditionally, firms have never been aggressive in marketing strategies and
Profit is not a dirty word and any small business owner will attest that they don’t have the luxury of speculation and haphazard risk taking with their funds. Free enterprise requires small businesses to adapt to new models and technologies or risk falling behind and maybe even eventually failing. And that’s the way it
[Joan Voight, cnbc] Being quick on your feet is an attribute small businesses have over their bigger competitors. And when your small, innovative shoe company is suddenly challenged by more dominate players in the industry, that idea takes on a whole new meaning. Ask sisters Sarah and Jenifer Caplan. They became part-time business partners in
Blogging isn’t only useful for customer interaction. It can also improve your search engine ranking: — Blogging delivers fresh content to your Web site on a regular basis that is topic specific and filled with keywords and phrases — search engines love that. — Blogging creates a new page with each entry and search engines index