Blogging isn’t only useful for customer interaction. It can also improve your search engine ranking:
— Blogging delivers fresh content to your Web site on a regular basis that is topic specific and filled with keywords and phrases — search engines love that.
— Blogging creates a new page with each entry and search engines index these pages—and they love that also.
— Each one of your new “keyworded & tagged” blog posts begin leaving your competitors to slip in their rankings while your Web site rises closer to the top of the search results page.
— Blog entries offer relevant internal linking opportunities, which search engines acknowledge. As each post centers on one topic and a service in his offering might be discussed or inferred, an inbound link to that service page is created.
— Blog article promotion provides a great opportunity to stay connected with clients, custoners and prospects, and increases traffic back to your Web site, which in turn further peaks the interest of search engines.
— Good articles that are read keep visitors on your Web site page for a period of time and that signals the search engines that there is relevant content there. Search engines do look at time on site statistics.
Marketing your blog to directories, social sharing sites and social networking sites creates high value back links to your Web site and search engines value these back links.