Every four years, politicians, reporters, volunteers and activists head to Iowa and New Hampshire as the presidential campaigning begins in earnest, and restaurants are most often the venue for candidates looking to take their messages to the people. source: SmartBlogs Google “restaurant” today and odds are the first page of results will include more than
With all the hubbub surrounding social media, the focus and onus has been on how a company can generate sales using social media marketing. However, a recent survey by Demandbase found that a company’s Web site is the number one source of new sales leads. Moreover, the study found that the business Web site
[Pepperdine University] In today's highly competitive market place, effective marketing is increasingly essential for small business success. Effective marketing requires a clearly defined "competitive advantage." Your competitive advantage defines the unique value your business provides and clearly explains why people should buy your products or retain your services. 7 Steps to Creating a Competitive
In an effort to boost sales during the upcoming holiday shopping season, New York City Mayor Michael Bloomberg and American Express CEO Kenneth Chenault officially announced the second-annual Small Business Saturday at a press conference on Thursday. [huffingtonpost.com] Small Business Saturday is the day on which American Express offers its card members a
The responsibility of business development... how would you go about it? Although “professionals” have been part of our society since the days of old, the marketing of professional services (a necessity for generating new business) has not been seen as a necessity until recent. Traditionally, firms have never been aggressive in marketing strategies and