It's not hard--and may be the best 20 minutes you spend every day. Everyone seems to be on LinkedIn. So you are too. [source: Jeff Haden, Inc Magazine] But are you actually generating leads and referrals? Here's a blueprint for using LinkedIn to prospect more effectively from Sandler Training, a leading sales, management, and
Social media is the favorite marketing channel for small businesses. The verdict is in. Social media is crucial to small business marketing. [source: Laura Montini, Inc Magazine] More than half of small businesses have increased their spending on social media and social media advertisements from the previous year. This infographic by Visual.ly and LinkedIn explains
If your business isn't on Facebook, you don't exist. It used to be said that if it's not on the Internet, it doesn't exist. Well, that needs to be taken a step further. Almost everybody is using social networking sites, especially the younger generations. Can your business afford to be missing out on those markets?
A host of PR and marketing strategies exist for building customer awareness. But one area often overlooked is social media. [source: The Guardian] For many small businesses, expensive advertising campaigns or big, splashy PR stunts simply aren't an option. This means that in the initial phases, business owners are faced with a challenge: how to
It is not enough for small businesses to just have a good marketing strategy, it needs to be great and it needs to include social. Small businesses are often referred to as “the backbone of the economy” and there’s a reason why: they create jobs, they stimulate local economies and they foster community. [source: InfusionSoft]