Many local businesses turn to digital marketing to increase online sales or foot traffic to their stores (or both). And many online marketers who work with local businesses often look for new ways to boost Web traffic and online visibility. So here is an easy-to-implement idea for boosting the online visibility of a local business.
It's vital to take advantage of LinkedIn and Twitter to connect with prospective customers and stay on the radar of previous ones. Whether you're a sales manager or sales rep, chances are you've heard of social selling. At first glance the trendy phrase is intuitive--selling via social media channels. But while the definition might be
Many writers have focused on the benefits that Internet technology offer to arts institutions: reaching many new people at lower cost, explaining new and challenging work, educating children, and on and on. [source: Michael Kaiser, John F. Kennedy Center for the Performing Arts] It is easy to say that Internet activities are a powerful new
The Surprising Basics Business Owners Are Ignoring You'd be surprised by how many business owners would rather stick their heads in the sand and not take advantage of basic online tools to grow their companies. Don't be one of them. [source: Rieva Lesonsky, GrowBiz Media] Ignorance is not bliss. Most people who hear 18th century
How Small Business Owners Are Wrecking Their Own Chances Of Success A couple of weeks ago, I found myself drawn to an article (“Are You An Ignorant Small Business Owner?”) on Amex Open Forum. Certainly not!, I huffed. Then – wait, am I? [source: Forbes] Having read the article, by marketing specialist Rieva Lesonsky, I was relieved