Email marketing is a requisite for small businesses in today’s mobile economy. In fact, the Direct Marketing Association estimates that it provides up to a 4,300 percent return on investment. With those kinds of results, small businesses should make sure that every email is earning its keep, and the best way to do that is
Your landing page must be the central point of your online marketing campaign. Designed wisely, it can generate more leads and increase the ROI rate of your bottom line... making them a win-win solution for your marketing strategy. Designing a landing page that converts: Keep the design of your landing page clean and free from unnecessary clutter that may
There is one main obstacle for growing your business that has evolved in recent years. Your potential buyers are being over-saturated with information due to the increase in availability of this information. [source: Laura Hogan, OverGo Studio] In fact, Sirius Decisions reported the average sales cycle has increased 22% over the past 5 years due
10 Reasons Your Website Struggles To Generate Leads For Your Business Can a B2B company really generate new business leads through their Website? [source: Rick Whittington] Absolutely! Your Website has the potential to generate massive amounts of new business, but you have to unlock that potential. Because your Website is always available, it has the