Your landing page must be the central point of your online marketing campaign.
Designed wisely, it can generate more leads and increase the ROI rate of your bottom line… making them a win-win solution for your marketing strategy.
Designing a landing page that converts:
- Keep the design of your landing page clean and free from unnecessary clutter that may distract customers from your message.
- Organize your content with icons, bullet points and other UI elements that can make it easy to perceive and scan. Also, use large headings to make them prominent.
- Surround your content with a lot of negative space to bring it into ultimate focus.
- A good picture can speak for thousand words, so support the text information with high-resolution images. You can embed image files in sliders and galleries to display them in a space-saving manner on the page.
- Use a contrasting color scheme to keep your CTA buttons and other important elements instantly visible in the rest of the design.
- Be open to your potential customers by revealing your contact details. Display your phone and fax numbers, office address, location on the map, and links to official profiles in social networks. The more reachable you are, the more reliable you look.
- Make use of contact, booking and subscription forms to interact with customers easily. With the help of these web forms, you’ll have an opportune it to build strong relations with your target audience.
- Introduce the best members of your team by adding their smiling photos to the landing page. Showing team faces is an effective trust-building tactic in marketing.
- Choosing a product, shoppers often rely on opinions of other consumers. So, it’s reasonable to unveil customers’ testimonials on the landing page to motivate new customers to try your offerings.