Web Design Trends To Watch In 2018

It’s that time of the year again. What’s going to be hot in Web design next year?

[source: forbes] 2018 is going to be an exciting and innovative year. Let’s see what Web design trends you can expect to see next year.

1. Bright and bold minimalism and engaging photographic content

Paul Jarvis has been a designer who writes since the 90s and worked with brands like Mercedes-Benz, Microsoft and Warner Music. His work and weekly dispatch can be found at pjrvs.com.

Paul Jarvis: Bright and bold minimalism. Simple will never go out style, but with advances in monitors, color saturation and brightness, minimalism doesn’t have to be boring. Large fonts, vibrant colors, 2018 will be a fun year for easy to use yet interesting online interfaces.

Image credit: Huge LLC.

Expect more bright and bold minimalism.

Engaging photographic content. Gone are the days of boring whitewashed dudes in cheesy corporate stock photography. 2018 will see a huge uptick in photography featuring people of color and women, and the photos will be brand matching-ly customized, not just generic and boring.

Image credit: Helen Tran.

Gone are the days of boring whitewashed dudes in cheesy corporate stock photography.

2. Polished Web applications

Jane Portman is an independent UI/UX consultant specializing in Web application design. She’s an active conference speaker and author of four books, including The UI Audit. She publishes actionable design content under UI Breakfast brand, including UI Breakfast Podcast. Jane’s currently focused on growing her SaaS products: Tiny Reminder (as a founder) and Userlist.io (as a co-founder).

Jane Portman: Since I work primarily with Web applications, my forecast relates to them. I hope that 2018 will bring better answers to the same old questions! How do we figure out if the user is truly getting value beyond simple “activation”? What is the real-life formula for success metrics? How do we build an app for multiple use cases? The tools keep improving, and affordable technology — from basic personalization to advanced analytics and AI — should help us find the right answers.

Image credit: Dropbox Paper.

How do we build an app for multiple use cases?

In terms of visual design, we’ve already polished the popular apps to the moon and back! Maybe too much, if you remember Skype and Dropbox redesigns in 2017. Now it’s time to make high-end aesthetics more affordable for SaaS founders around the world. As SaaS craftsmanship becomes more refined each year, we should expect another wave of frameworks and ready-made UI solutions.

It’s a wonderful time to live in. Let’s keep the wheels turning!

3. Interactive content

Josh Haynam is the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Home Depot, and Forbes. He’s probably seen more quizzes than any other human on earth right now.

Josh Haynam: 2018 will be the year of interactivity. Consumers crave a more personalized and entertaining experience when it comes to how they connect with brands, and content such as polls, quizzes, and games can deliver exactly this experience. For example, this winter storm experience quiz from The American Red Cross uses trivia format to test people on their knowledge of storms, and this one from Forbes itself helps potential college students find the right school just for them.

Image credit: Forbes

2018 will be the year of interactivity.

This type of content draws people in by asking them personal and challenging questions and then delivers exactly the right resource or product based on how someone answers the questions, just the type of experience that people are craving in 2018 when everything is getting busier and crazier online.

4. Asymmetry and brutalism inspired free-form

Vytautas Alech is a user experience designer and product developer who helps his clients to solve big problems and delight their users. With over a decade of digital craftsmanship experience Vytautas believes in simple, high impact solutions.

Image credit: adidas.

Next year we’ll see more asymmetry and brutalism inspired free-form.

Vytautas Alech: Asymmetry and brutalism inspired free-form. This has been developing over the past few years. But only recently with a rise of such design expressions as brutalism and bolder visual fragments it became useful. There are a few great examples of asymmetry in Web design, but all of them intentionally disrupt otherwise static design, and direct user attention point-to-point much more effectively.

5. Illustrations and animations

Alexey Galyzin, Product and Lead Designer at Crello. Alexey is a dedicated product designer striving for perfection with over 10 years of work on education, e-commerce, and entertainment projects.

Alexey Galyzin: I see that more and more media, companies and brands hire illustrators to create a unique visual style. Illustrations set a tone for a brand and add playfulness to their content. The best part of using illustrations is practical – illustrations can be of any size, style, color and can be incorporated into any design seamlessly.

Animation is a new norm in Web design, as Depositphotos stated in their trends for 2018. Animations allow one to translate more information in an efficient way, driving attention and helping to tell a story in a few seconds. Logos, backgrounds, and menus become animated, which means better engagement.

6. Consistency and focus on understanding the end users

Paula Borowska is a freelance designer who focuses on helping businesses grow through strategic design thinking. Her clients come to her to improve their lead conversions or increase brand awareness and loyalty to ultimately improve their bottom line.

Paula Borowska: expect to see two things next year.

First, there will be a lot more focus on understanding the end users aka business’ target audience. As designers, we’ve always known this but not every business puts the same amount of effort in doing user research or interviews to fully understand who their target audience is. I’ve been seeing a lot more of this going on this past year so next year I expect to see it even more. There is a lot we can learn from talking to the target audience, including how to speak to them on our Websites or Twitter, what pain points they are facing, what delights them and so on.

Second, anticipate designers and organizations putting a lot more effort into consistency such as consistency of the message the company is sending across the channels it’s using. For example, consistency between the mobile app and its social media. You don’t usually think of these as the same thing but, in a way, they are because they are both customers facing. The tone, the company message, the language used, the visuals and so on need to stay the same. Businesses who want to increase customer loyalty tend to start thinking about this consistency whereas designers help because they are usually in charge of the branding. There was a small wave of companies focusing their efforts on this in 2017, so I can’t wait to see this trends evolve even further in 2018.

7. More video, fluid shapes and use of gradients

Sunil Joshi is Co-Founder and Lead Designer at WrapPixel. Having Hands on experience in developing innovative designs, he does offer design solutions which harness the new possibilities of Web based communications, Internet presence and current technology trends.

Sunil Joshi: Videos are no longer just something to watch, they are now becoming part of a brands presentation and communication. Expect to see video content in multiple areas of a Website instead of the typical main page video alone. Videos can deliver a great deal of information quickly and visually, expect to see videos used throughout Websites in 2018.

Fluid shapes, use of gradients, animated CSS and typography. While material kinds of shapes and shadows were famous in 2017, people are now shifting towards having more fluid shapes with gradients and lots of white space with huge but mild shadows. Ready made Bootstrap UI kits have also started using latest trends to attract customers.

Web Design Trends to Watch For in 2018

A new year is here, which means it’s time to toss out all our old and bad habits. Right?

Of course, doing away with bad design habits is always a good thing.

Inefficient processes and outdated techniques should always be replaced once you have a smarter way of executing them. However, doing away with the old? Well, if 2018’s Web design trends tell us anything, it’s that “old” design trends from 2017 aren’t going as far away as we might think. In fact, much of what I’m about to share is going to look quite familiar, just with a more modern twist.

Now, although many of the Web design trends in 2018 are similar to ones you’ve been using the last couple years, that doesn’t mean it’s time to kick back and relax. The Web design trends of 2018 have evolved a great deal as the technologies we use to execute them and our knowledge of what users want have been further refined.

So, let’s take a closer look at what each one entails as well as some real-world examples that demonstrate each Web design trend nicely.

9 Web Design Trends It’s Time to Master in 2018

The following Web design trends have already started to leave their impression on the Web, which is why there are already some cool examples of these trends in action. Keep reading to discover more about what’s behind each of these design trends and to find out why these may be beneficial to use in your own WordPress Web designs this year.

1. Vibrant Color Schemes

When Google came out with Material Design in 2014, it pushed the boundaries of what Web designers had been willing to do up to that point, especially when it came to color. Thanks to the success we’ve seen with Material Design and what it’s enabled designers to do with bright colors in a controlled setting, 2018 is giving designers the thumbs-up to experiment with it even further.

Vibrant color schemes are perhaps the tamest part of this trend as we’re also going to see more experimentation with double exposure, gradients, and photo saturation.


ted360 WordPress Web Design

Folk Strategies

ted360 WordPress Web Design


ted360 WordPress Web Design

2. Rebellious Typography Choices

First off, let’s be clear that this one isn’t about anything other than header text. The rules established regarding the readability of standard paragraph text are ones that should never be broken. That said, header text–especially on the top of a home page–is a different story.

In 2018, we’re going to see a major shake-up in how this header text is styled. It’s going to be:

  • Bolder
  • Oddly spaced
  • Transparent
  • Weirdly misshapen
  • Haphazardly placed
  • And who knows what other techniques designers will come up

Needless to say, Web designers are going to have a lot of fun pushing the boundaries of text this year.

Elegant Seagulls

ted360 WordPress Web Design


ted360 WordPress Web Design

LIG Works

ted360 WordPress Web Design

3. Asymmetry

Users have been trained well to understand how Websites work:

  • Use the top navigation to find other pages.
  • Scroll down to read more.
  • Click the flat, colorful buttons for more information.

Now that they’ve got the basic principles down, designers are free to experiment with layouts and grids, using unexpected changes and asymmetrical balance as a way to surprise and delight users along their journey.

Ike Kligerman Barkley

ted360 WordPress Web Design

Leen Heyne

ted360 WordPress Web Design

Playground Creative Digital Agency

ted360 WordPress Web Design

4. Experimental Video and Animation

Another way Web designers will be shaking up design is with video and animation, though not in the ways we’ve traditionally seen it used. While there will always be a need for explainer videos and scroll-triggered animations, 2018 will bring with it more experimental uses of video in the form of cinemagraphs, particle backgrounds, virtual or augmented realities, and even animated thumbnail images.

Ann Street Studio Amangani Example

Video Player



Huffington Post Highline

Video Player



Nissan Micra

Video Player



5. Micro Interactions

Animation doesn’t always have to be big and bold. This is especially the case now as colors and typefaces become brasher and rebel against more traditional and safer norms.

Instead, what we’re going to see more of in 2018 are micro interactions. This means designers can use animation as a sort of signal or reward for visitors that properly engage with their Websites. Rather than continually throw movement at visitors, this subtler touch will surprise and delight visitors as they engage with less obvious elements on the site.

KBS Agency

Video Player



Untold Digital

Zero NYC

Video Player



6. Sticky Elements

As you can see, 2018 will test the waters in terms of how much the users’ experience can be disrupted with shocking amounts of color, unexpected movement, and even typography that requires them to work a little more than usual. That’s why it’s nice to see that not all Web design trends for this year will be so disruptive.

Take the sticky elements, for instance. Sticky navigation and hello bars are not new concepts in Web design. That said, designers wisely recognize the benefits in making certain elements “stick” to the sides of a Website in order to reduce friction while sharing messages in an unobtrusive way with visitors.


Elegant Themes


7. Hand-Drawn Elements

In the not-too-long ago days of early Web design, stock images were the hot thing. They were easy to find and didn’t require you to do much work other than search, purchase, and download. Then there was custom photography. It gave designers a chance to put a personal spin on a Website’s design.

Obviously, neither of those design options will go away as stock and custom photography still have their place. However, for designers that want to put a creative spin on a Website and make it uniquely their own, you can utilize the hand-drawn trend. This, of course, doesn’t mean you need to illustrate a Website totally from-scratch, but you can infuse hand-drawn elements like images, text, and even highlighting within it.



Mellow Mushroom

8. Fluid Shapes

If you want to know where the fluid shape design trend comes from, all you have to do is look back at the geometric-focused designs that dominated Websites the last few years. Basically, this trend says that geometry rules, but it needs to not be so severe all the time. Oh yeah, and it’s okay to give your shapes some depth and movement if you want, too.

So, basically, moving into 2018, you’ll want to round some of those sharp edges on your Websites. And bring back the 3D layering of Material Design.

Andy Wei

Video Player




Fyne Digital Creative

9. Mobile Prioritization

Finally, there’s the prioritization of the mobile experience. Mobile-friendly Websites, responsive Web design… with these techniques mastered, it makes sense that Google is just about ready to take this up a notch with mobile-first indexing.

This means that sites will no longer be primarily ranked on the desktop experience. In the near future, Google will use the mobile version of the Website for determining rank. And, as the mobile experience takes an even greater priority in your Web design process, you’ll find other mobile-first initiatives, techniques, and tools making their way towards you. In 2018, specifically, you can expect to see more Websites relying on SVGs (instead of JPGs or PNGs) as well as more Websites going through Google AMP.

Using These Trends in 2018

One of the great things about Web design is that it’s a constantly evolving thing. While each of the Web design trends of 2018 will require a slight reconfiguration of how you design WordPress sites, they shouldn’t require that you learn a completely new technique. It’s simply a matter of rewiring your brain to look at design a little differently this year.

Customer experience stats that are mind-blowing

Responsive Web Development ted360

Everyone’s heard it: “Retail will change more in the next five years than it has in the last 50.”

And although advances in digital technology have been driving this change, it’s the consumer that’s in the driver’s seat.

[source: Salesforce] Armed with a smartphone, this consumer has the world’s largest shopping mall in her pocket. She can access her friends and their friends via social channels for inspiration on trending products. She can showroom, Webroom and access product pricing faster than your typical store associate. She can pull up a competitor’s digital coupon at your point-of-sale when she’s ready to make a purchase. And finally, she can access service, anytime and anywhere.

In short, she’s in control of today’s path-to-purchase. She can deftly perform product comparisons, including price checks, without the aid of an associate. She has a wealth of channels to choose from (and she does). And thanks to daily deal and promotional aggregators, she knows when and where to hit the “buy” button.

Competing on the traditional marketing levers of price, product, place and promotion is extraordinarily difficult in this environment. As a result, brands well-positioned for success in the coming years have adopted a new strategy; in other words, they compete on the customer experience.

But according to research, brands are struggling to pull together a compelling experience. Based on insights from consumer surveys, there has never been a greater opportunity to redefine the customer experience, across marketing, sales and service. All stats below are from the 2016 State of the Connected Customer Report and the 2016 Connected Shoppers Report.

Great Expectations

Today’s consumers are looking for every brand interaction to be connected, relevant and convenient. For example:

  • 75% consumers expect a consistent experience wherever they engage (e.g., Website, social media, mobile, in person).
  • 64% consumers want personalized offers from retail brands
  • 56% consumers willing to share data to receive faster and more convenient service

Stakes are Higher than Ever

Switching costs are low when the world’s largest shopping mall rests in every customer’s pocket. Retailers grapple with the consequences of in-store showrooming while customers seek out the best deal on their smartphones. If a retailer isn’t making an effort to understand the shopper and tailor offers, the shopper is willing to move to greener pastures:

  • 70% of consumers say technology has made it easier than ever to take their business elsewhere.
  • 52% of consumers are likely to switch brands if a company doesn’t make an effort to personalize communications to them.
  • 50% consumers are likely to switch brands if a company doesn’t anticipate their needs

Stores Struggle to Deliver

Today, most stores are not meeting the expectations of today’s sophisticated shopper. While “cash and carry” has been a part of the rich history of brick-and-mortar retail, the reduction in delivery times has enticed many consumers to embrace the convenience of online shopping.

  • Only 32% shoppers visit stores because they like the overall in-store experience
  • 77% shoppers avoid stores

Employees Need to Up Their Game

According to shoppers, employee knowledge and availability is an important component of the customer service experience. Consider these findings:

  • 75% of consumers say it’s absolutely critical or very important to interact with a salesperson who is available when they need them.
  • 68% of consumers say it’s absolutely critical or very important to interact with a salesperson who understands their preferences or needs.
  • 44% consumers typically know more about a product than a store associate

Transform the Customer Experience Today

Everyday, innovative brands are redefining how they engage with today’s consumer, whether it’s personalizing every path-to-purchase, creating a seamless journey across all channels of engagement or providing faster, more convenient customer service.

Industry thought leaders, like retail futurist Doug Stephens, are deconstructing how the most successful brands are re-engineering the store experience to secure their place in the hearts and minds of today’s consumer.

Responsive Web Development

Responsive Web Development ted360

Give Your Targeted Audiences A Unique Online Experience…

by making your Websites more mobile-friendly.

Is your business ready for the rapidly-growing mobile Internet community? You should be and the time to take action is now. Many experts even predict that 2014 may be the year when Internet access through mobile gadgets will finally overtake desktop Internet access. Just take a look around you and you’ll agree that this is imminent – what with all the tablets, smartphones, and other Web-enabled gadgets proliferating and used by people from practically all walks of life.

However, Website designs of old were particularly intended for desktops and laptops with bigger screens, formats and layouts. Mobile gadgets make use of smaller screens which are touch-sensitive, thus requiring different layouts for content. Websites using old architecture will appear awkward or even unreadable when viewed from a mobile gadget with a smaller screen. This is why your business needs to design and build a mobile-friendly Website that is fully readable whatever gadgets your targeted audiences have at their disposal.

How Responsive Web Development Work?

  • Responsive Web development services helps you build mobile-friendly Websites with an architecture that automatically adjust or adapt to the screens used by a particular Website visitor when viewing your site
  • This ability to automatically adjust according to the viewer’s screen makes responsive Websites different from the previous mobile Website standard, which has a fixed design intended for the small screens of mobile devices
  • Unlike mobile Websites that require separate m.Website.com or Website.mobi URLs, responsive Websites gives you only one Website with one URL that automatically adjusts to the format and layout according to the gadget used
  • Using a single URL and a single Website for any devices makes responsive Websites better from an SEO standpoint. Multiple Websites may have a negative impact on your PageRank and page authority. Responsive Websites are indexed easier, has better and more established page authority especially for mobile users, and a single-domain backlink repository that will boost your SERP rankings

Why Use Responsive Websites for your Business?

  • A Website that is not mobile-friendly will only frustrate mobile users. 61% of such users will most like look for another Website that will appear better on their mobile devices. With responsive Websites, you get to keep Website visitors from the mobile user community
  • Google confirms that mobile-optimized Websites will rank higher in SERPs for inquiries done through mobile devices
  • There is no need for your business to maintain separate Websites and domains intended for mobile devices, which require additional coding and canonical tags so you don’t have to worry about losing page authority
  • A responsive Website is more usable for your targeted audiences, giving them better Website user experience. The results – satisfied site visitors that are likely to convert into loyal customers and brand ambassadors

Create a Beautiful Business Website

Responsive Web Development ted360

Small businesses need strong Websites to help inform and sell potential customers.

Use these five tips to make your Website design a success.

Are you a small-business owner looking to have a Website built? To someone new, the entire process can seem daunting and leave you feeling confused. Don’t throw up your hands yet! Use these five simple Website design tips to make it easier on yourself.

1. Quality over quantity.

When it comes to designing and developing a Website, many small-business owners bite off more than they can chew. Often times, I talk to small-business owners who list off feature after feature and page after page that they want built, but they don’t have the five-figure budget that comes with it. I’m here to say, that’s OK! When building a Website for your small business, quality trumps quantity. It is much better to start out with a small, high-quality Website than it is to spend your resources on building a giant site. Why? Starting small means you save money, since there’s less for you or an agency to build. Also, it gives you the ability to focus your time, energy, and money on building out the most important parts of the Website, such as:

  • Making sure it loads quickly (under three seconds)
  • Making the site mobile optimized (responsive)
  • Creating an informative customer experience

2. Make your call to action strong and visible.

You should treat your Website as a salesman; its job is to generate leads for your business. The only way it can do that is if it has a strong and visible call to action (CTA) on it. The best CTAs are incentives that give the potential lead a reason to take the next step and buy what you sell. Here are some great, incentive-based CTAs:

  • “Contact us today for your free consultation!”
  • “New customers receive 10 percent off their first purchase–contact us today to claim yours!”
  • “$100 off your purchase with this printable coupon. Bring it in today to save!”

If your business can’t use an incentive in its CTA, you still have one option. You’ll want to make sure that your CTA is clearly visible and leads to some medium whereby a lead can contact you. This medium can be a contact form, a phone number, or even an email address. However, to maximize leads generated by your Website, you’ll want to put the CTA in a place that is highly visible on your Website. Great placement options include: highlighted in the menu bar, at the center of the page when loaded, or in a floating sidebar.

3. A picture is worth a thousand words.

A great Website (the kind that generates the most leads) uses both content and media (such as pictures and video) to tell your business’s story. A lot of small businesses get the content aspect right but miss out on the media part, which is just as important. A picture can sell your service much better than anything you write. Here are some examples:

  • If you’re a restaurant, you should have pictures of menu items to make the visitor crave your food.
  • If you’re a law firm, you should have headshots of all your employees to create trust.
  • If you’re a clothing store, you should take pictures of all clothes in stock and show them on your site.

Visuals help sell your product and, when it comes down to a consumer making a purchasing decision, it could be the reason why he or she chooses your business over a competitor’s.

4. Get inside the head of your customer.

When designing your small-business Website, the most important question you can ask yourself may also be the simplest: “What information does the customer want when coming to this site?” Answering this question will help you create the foundation upon which to build your Website. If you find yourself scratching your head trying to determine the answer, don’t worry. The best thing you can do is ask your current customers if they’ve accessed your Website within the past few months. If so, what information were they trying to get out of it? This will help you understand what content you need to have on your Website.

5. Being mobile responsive and having quick loading times are necessities.

When it comes to the technical side of building the Website, you don’t need a lot. That said, you do need to ensure that the Website design agency you choose builds it to be mobile responsive and load in under three seconds. Mobile Web viewing is starting to surpass desktop viewing, and although the user is accessing the same content, the device is much smaller and has limited access to fast Internet. That means your Website has to fit their device’s screen and load on it quickly or they’re going to leave. A study by Adobe has shown that 39 percent of people will stop engaging with a Website if images won’t load or take too long to load.

Wrapping up

Designing and developing a site for your small business doesn’t have to be a headache. Remember the five key tips above and you’ll have a Website that not only looks great but also brings in more customers!